Our Fantastic Team
Gina Ferraro believed radical changes were coming upon the entire marketing industry. Knowing traditional marketing alone would soon be antiquated, Gina immediately embraced the Internet and the “Digital Revolution” in a manner far ahead of her contemporaries.
Jeff has earned multiple Emmys, too many others to count. He has had the pleasure of working on several notable films and television shows. Jeff’s impeccable technical skill, craft, and professional eye help keep MediaMark Spotlight a dominant force in the galaxy.
Kristin Leigh Koefoed
Kristin is an illustrator and designer who’s been on the MediaMark team since 2016. She earned her BFA from the University of the Arts in Philadelphia, where she interned at renowned ad agency Quaker City Mercantile. She has since been providing graphics for a variety of businesses including law firms, energy providers, medical groups, food services, boutiques, fitness studios, and start ups.
David Witz lives at the corner of journalism, broadcasting and advertising. He’s written for Rolling Stone, syndicated morning-show comedy bits to stations around the country, and won four ADDY Gold awards for his radio commercials. When not developing content for MediaMark Spotlight, David writes and produces new adventures for his audio-comedy Fringe Festival favorites, Martha & Dotty.
Carol Baxter has over 25 years of relationship building in Healthcare, Assisted Living and Facility Management. But her true love is Business Development, which Carol works on for MediaMark Spotlight and our BD clients. Carol is always seeking out new ways to blend Creative Pod marketing elements with BD strategies for our B2B and B2C clients, and stays on top of current and upcoming market trends.
As a Registered Patent Attorney serving both national and international clientele, John has counseled business enterprises of all sizes from a wide array of industries including consumer products, biotechnology, pharmaceuticals, professional services industries including technology, e-commerce, healthcare and more.
1. Success Planning
We define the technical, creative, and business elements of your project to make sure it will meet your needs and the needs of your audience. We detail as much as possible before any work begins – timelines, deliverables, target audience, expected ROI, and much more. This blueprint informs both the creative and business execution of the work to be done.
2. Design Phase
Mood boards, wireframes, content outlines, branding strategy documents, and detailed marketing plans are all created, and culminate in a specific brand identity and a plan for bringing it to life. This prevents wasting time and money on inappropriate design, ineffective content, or poorly conceived marketing.
3. Marketing Phase
It’s wonderful to have a great brand, product, or service. It’s even better when you can get it in front of those who need to see it. We offer the integration of traditional and digital marketing, for a message that can be reinforced across multiple areas.
4. Continuance Phase
We don’t consider the job over once the creative work is finished and a marketing plan has been set in motion. Tracking results allows for continuing adjustments to be made in how your message is being delivered, for an increasing ROI that is responding to market feedback.