Our Fantastic Team
Gina Ferraro believed radical changes were coming upon the entire marketing industry. Knowing traditional marketing alone would soon be antiquated, Gina immediately embraced the Internet and the “Digital Revolution” in a manner far ahead of her contemporaries.
An illustrator, animator, and designer from the Philadelphia area, Dan started drawing as a child, and never looked back. Through high school Dan became very active in art programs, and began to broaden his skills. Dan holds a Bachelor of Science degree in Media Arts & at the Art Institute of Philadelphia.
Jeff has earned multiple Emmys, too many others to count. He has had the pleasure of working on several notable films and television shows. Jeff’s impeccable technical skill, craft, and professional eye help keep MediaMark Spotlight a dominant force in the galaxy.
A native of Ventura, California, Jeff Boyd is a strategic, multi-disciplinary digital artist & creative director with an eye for innovation and pixel perfection. Although Jeff’s skill set is vast, his greatest expertise revolves around interactive design, brand identity, content layout and print collateral. His focus is to combine his knowledge and experience in these areas, to deliver the best creative production to MediaMark Spotlight clients and their audiences. He received his Bachelor of Media Arts & Science from UC Santa Barbara.
David Witz lives at the corner of journalism, broadcasting and advertising. He’s written for Rolling Stone, syndicated morning-show comedy bits to stations around the country, and won four ADDY Gold awards for his radio commercials. When not developing content for MediaMark Spotlight, David writes and produces new adventures for his audio-comedy Fringe Festival favorites, Martha & Dotty.
Carol Baxter has over 25 years of relationship building in Healthcare, Assisted Living and Facility Management. But her true love is Business Development, which Carol works on for MediaMark Spotlight and our BD clients. Carol is always seeking out new ways to blend Creative Pod marketing elements with BD strategies for our B2B and B2C clients, and stays on top of current and upcoming market trends.
Hard work and empathy are two things that help make up Briana. A graduate of the JROTC program, she is well-versed discipline and getting things done. She is also an athlete, participating in various sports growing up, including softball, basketball, lacrosse, and soccer. She relaxes by spending time at the beach, walking her dog, or trying new foods. Her spare time has been dedicated to helping others in need. She volunteers at a local animal shelter and is currently saving up so she can go on a mission trip to serve others in Africa. Briana is not afraid to take risks.
Kristin Leigh Koefoed
Kristin is an illustrator and designer who’s been on the MediaMark team since 2016. She earned her BFA from the University of the Arts in Philadelphia, where she interned at renowned ad agency Quaker City Mercantile. She has since been providing graphics for a variety of businesses including law firms, energy providers, medical groups, food services, boutiques, fitness studios, and start ups.
As a Registered Patent Attorney serving both national and international clientele, John has counseled business enterprises of all sizes from a wide array of industries including consumer products, biotechnology, pharmaceuticals, professional services industries including technology, e-commerce, healthcare and more.
1. Success Planning
We define the technical, creative, and business elements of your project to make sure it will meet your needs and the needs of your audience. We detail as much as possible before any work begins – timelines, deliverables, target audience, expected ROI, and much more. This blueprint informs both the creative and business execution of the work to be done.
2. Design Phase
Mood boards, wireframes, content outlines, branding strategy documents, and detailed marketing plans are all created, and culminate in a specific brand identity and a plan for bringing it to life. This prevents wasting time and money on inappropriate design, ineffective content, or poorly conceived marketing.
3. Marketing Phase
It’s wonderful to have a great brand, product, or service. It’s even better when you can get it in front of those who need to see it. We offer the integration of traditional and digital marketing, for a message that can be reinforced across multiple areas.
4. Continuance Phase
We don’t consider the job over once the creative work is finished and a marketing plan has been set in motion. Tracking results allows for continuing adjustments to be made in how your message is being delivered, for an increasing ROI that is responding to market feedback.