About Us – Our Process | Mediamarkspotlight Philadelphia

MediaMark Spotlight specializes in marketing, business development and branded promotional products. We seamlessly combine traditional and internet marketing, including the latest digital technology, social media and mobile offerings. Our innovative, customized, and cost-effective marketing process delivers “World Class Branding” for our client companies at unrivaled value.

Our Process Creative Pod Meet Our Team

Our Process

All of our work flows from our four-fold process. It is designed to allow work to unfold in a smooth, predictable, and profitable way. From small start-ups to large multi-tiered corporations, our process will grow your brand, expand your audience, and create a powerful end result.

Success Planning

We define the technical, creative, and business elements of your project to make sure it will meet your needs and the needs of your audience. We detail as much as possible before any work begins – timelines, deliverables, target audience, expected ROI, and much more. This blueprint informs both the creative and business execution of the work to be done.

Design Phase

Mood boards, wireframes, content outlines, branding strategy documents, and detailed marketing plans are all created, and culminate in a specific brand identity and a plan for bringing it to life. This prevents wasting time and money on inappropriate design, ineffective content, or poorly conceived marketing.

Marketing Phase

It’s wonderful to have a great brand, product, or service. It’s even better when you can get it in front of those who need to see it. We offer the integration of traditional and digital marketing, for a message that can be reinforced across multiple areas.

Continuance Phase

We don’t consider the job over once the creative work is finished and a marketing plan has been set in motion. Tracking results allows for continuing adjustments to be made in how your message is being delivered, for an increasing ROI that is responding to market feedback.