Online reviews. They can be so good, and they can be so bad. They come in handy when hiring a company for a service you need, as no one wants to hire blindly. In this instance, investigating what others’ experiences have been can be very helpful. Unfortunately, many people only post if they’ve had a negative experience. In addition, your side of the story is not heard, so key facts may be missed or unknown. All it can take is one nasty review to drag your company down below the competition, and then how do you recover?
When you pay attention to reputation management with the help of a quality marketing partner, this kind of thing can be concerning, but not unmanageable. Reputation management means working to diminish negative publicity, but also strategically promoting positive publicity about your organization as well. At the end of the day, your image is everything, and you want to be doing all you can to keep that image polished, and your brand at the top. Ignoring your reputation or failing to properly manage it can turn the work you’ve done over the past decade, two decades or longer sour in a day. It doesn’t take long to tarnish the image you’ve worked so hard to assemble. Why would you risk this when protecting what you’ve built is doable with the right formula? Are you putting as much effort into securing your brand and your image as you do other parts of your company? Don’t sell your brand short and risk losing the positives you’ve worked to achieve by not tending to a few of the negatives. Your reputation is everything. Make sure yours is properly managed.