You know the phrase, “Don’t judge a book by its cover.” Although this philosophy has good intentions, we’re constantly faced with metaphorical “books.” From roadside billboards to million-dollar television ads,... read more →
Social media has transported videos from living room television screens to the palm of the hand. Viewers now have the ability to “like” and “share” videos, effectively promoting what they... read more →
How do you drive potential customers to your website? Can they scan a QR code or click on a link in an email? What if they need to search online?... read more →
Following and Liking Social Media Social media has revolutionized the world as we know it. Childhood friends reunite, talented performs get discovered, and more people try to DIY. That’s just... read more →
A company’s success depends on its deliverables – whether a physical product or an intangible service. Regardless, projects have a beginning and an end. All of the steps in between... read more →
Holding Your Team Accountable A company’s success depends on its deliverables – whether a physical product or an intangible service. Regardless, projects have a beginning and an end. All of... read more →
Finding the marketing company that can execute your strategy and meet your goals isn’t hard. There are numerous marketers in most areas with the necessary skills. But why settle for... read more →
Is marketing an expense or an investment? And why has selling marketing services become so hard to do? One reason is the glut of new marketing companies that seem to... read more →
When Small Biz Gets Bigger--Upsize Your Business with Care You know the old saying, “It’s hard to read the label from inside the bottle.” And by the same token, you might... read more →
With the new Tax Reform bill now law, US companies have more flexibility in their business spending. Many may choose to invest in the business. The new law permanently reduces... read more →