When it comes to blogging, the idea is to write as if you were speaking to your best friend; it needs to be conversational and to-the-point.
With the advent of technology, most of it being born every day, people are becoming more and more busy. It’s Short Attention Span Theater.
Are you still with me?
Blogging has the potential to make you money: You can generate income from advertisers, customers and subscribers, with just your words and making a personal connection.
Here are some tips when it comes to blogging:
- Be professional, but friendly in tone.
- Write as if you were talking to your friend, but keep your audience in mind.
- KISS – Keep It Short and Simple. Make paragraphs no more than three sentences and keep those sentences free of jargon or unfamiliar words.
- No bold, no italics and, for the love of everything holy, no Comic Sans. Leave that for the eighth-grader making a flyer for their favorite rock bands show at The Max.
- Stay on topic. Split up your blog if you have to into different sections or even more than one post. More posts equals more eyes and more traffic for you.
- Use bulleted points to get information across quickly. Like this.
“But, MediaMark Spotlight,” you say, “I’m too busy with all this technology to write about my brand and I’m not savvy enough.”
No worries – that’s what our Creative Pod is for, and blogging is just one part of it. Our blogs, for instance, let our clients know what changes to look for in social media and how it affects their business. And by the time they find out about it, we’ve taken care of it.
Think about it: You can make a new connection or make new sales consistently in a B2B industry without even working on it. The blog is the bait and the hook and now you have 50 percent more leads.
Remember when you were a kid, and you put your name on that favorite toy to claim it? Well, the blog is the grown-up version of that. The blog gives you an online presence – and it never takes a break!
As we become more and more dependent on technology and the Internet, soon we’ll all be cyborgs. No. Just kidding. Just making sure you’re still with us. But think about it – over the next five to seven years we won’t need human relationships anymore to get what we want. The blog will do it for us.
Blogging is basically news, but news you can use to increase your credibility, while increasing your popularity online.
Plus, blogs show off who you are, what your company is about and gives a life to your business. Blogs build trust.
We now return you to your regularly scheduled newsfeed.