It’s unrealistic to think each social media post will go viral; you can’t always expect that. If you’re consistently losing social media followers, you are doing something wrong. Take a look at your posts. Are you sharing too much, or are you not sharing enough? Your followers expect engagement and... read more →
Venice, Florida – October 9, 2018 - MediaMark Spotlight has been contracted to market the International Ground Source Heat Pump Association. The goal of this non-profit group, established in 1987, is to advance the ground source heat pump technology. MediaMark Spotlight will work to increase IGSHPA training enrollment and membership... read more →
If you think about it, blogs are the literary equivalent of an all-you-can-eat buffet. The headline, like the price of the meal, lures you in. You have to decide what is relevant or worth your time. You wonder whether everything you see can be really good, or just unnecessary filler.... read more →
A solid marketing team can help you attract target customers, build trust, generate leads, deliver value, generate leads, and close sales.
Throughout our lifetime, we’ve been conditioned to listen to other people. We connect with their voices and absorb their messages. Podcasting combines these elements and offers a new arena for businesses to connect with potential customers. A Nielsen Q1 2018 report found that 16 million people in the United States... read more →
You know the phrase, “Don’t judge a book by its cover.” Although this philosophy has good intentions, we’re constantly faced with metaphorical “books.” From roadside billboards to million-dollar television ads, opportunities to evaluate an image or message surround us. The competition for our attention relies on sharp logos and witty... read more →
Social media has transported videos from living room television screens to the palm of the hand. Viewers now have the ability to “like” and “share” videos, effectively promoting what they think would be relevant to others. Today, cell phones allow virtually anyone to record silly “pie-in-the-face” moments and heartbreaking events.... read more →
How do you drive potential customers to your website? Can they scan a QR code or click on a link in an email? What if they need to search online? For almost twenty years, we’ve been able to “Google that.” It seems inconceivable that an entire generation may never open... read more →