Social Media and Brand Management are not the same, but each specialty is dependent on the other. In the past, your Brand was created by an ad agency and then put out into the world. It was a monologue with an audience. With the advent Social Media, Brand Management has... read more →
is one of MediaMark Spotlight's more exclusive offers. Only some of the companies we work with qualify for this service. MediaMark Spotlight has been around for a while - we’ve been in this business for 30 years, and have built up an incredible network of contacts and connections. There’s nothing... read more →
MediaMark Spotlight is sponsoring 4 divers at the Sandy Hook Memorial Dive at Dutch Springs in Bethlehem, PA. The dive is tomorrow, on Saturday, from 10am to 4pm, and it's open to the public. And if you can't make it, any donation will help. All proceeds go to the Sandy... read more →
Public Relations is not the same as Social Media. The two can (and should) reference and use each other, because a company should always stay on brand, but Public Relations and Social Media are two very different marketing strategies aimed at very different audiences. Public Relations is about sending... read more →
Happy New Year! 2012 was a great year for MediaMark Spotlight, and a watershed year for our Creative Pod program, and we're looking forward to spending 2013 sharing our digital and traditional marketing expertise with you.
Last Friday, 20 children and 6 adults were murdered at Sandy Hook Elementary school. The nation is still in shock as yet another mass shooting has taken the lives of innocent people. That the innocent people in this incident were mostly children at the start of their lives makes it... read more →
You’ve seen them before. Those weird black and white checker boards on the corner of SEPTA stop billboards, on soda bottle labels, and near the register at Starbucks. They look pixelated, like an old video game, or a piece of abstract art. The checkered image isn’t explained - it just... read more →
Our hearts and prayers go out to every child, parent, teacher, and staff member at Sandy Hook elementary.
MediaMark Spotlight’s Creative Pod program has been a runaway success. Our Creative Pod clients have enjoyed the ease of the program, the “overhead-free” price, and the concrete measurable results combining digital and traditional marketing. Have you considered joining the Creative Pod? If you’re on the fence, please take this into... read more →