Sep
06
Throughout our lifetime, we’ve been conditioned to listen to other people. We connect with their voices and absorb their messages. Podcasting combines these elements and offers a new arena for businesses to connect with potential customers. A Nielsen Q1 2018 report found that 16 million people in the United States...
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Aug
03
Can't get enough of us? Follow MediaMark Spotlight on LinkedIn! From best practices and methods to current industry trends, we'll keep you updated on everything you...
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Jun
20
You know the phrase, “Don’t judge a book by its cover.” Although this philosophy has good intentions, we’re constantly faced with metaphorical “books.” From roadside billboards to million-dollar television ads, opportunities to evaluate an image or message surround us. The competition for our attention relies on sharp logos and witty...
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Jun
13
Social media has transported videos from living room television screens to the palm of the hand. Viewers now have the ability to “like” and “share” videos, effectively promoting what they think would be relevant to others. Today, cell phones allow virtually anyone to record silly “pie-in-the-face” moments and heartbreaking events....
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Jun
04
How do you drive potential customers to your website? Can they scan a QR code or click on a link in an email? What if they need to search online? For almost twenty years, we’ve been able to “Google that.” It seems inconceivable that an entire generation may never open...
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May
24
Following and Liking Social Media Social media has revolutionized the world as we know it. Childhood friends reunite, talented performs get discovered, and more people try to DIY. That’s just scratching the surface. From a business perspective, social media has transformed advertising too. Customers no longer have to flip through...
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May
17
A company’s success depends on its deliverables – whether a physical product or an intangible service. Regardless, projects have a beginning and an end. All of the steps in between must be accomplished for the team to succeed. And each person on your company’s team must be held accountable for...
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May
17
Holding Your Team Accountable A company’s success depends on its deliverables – whether a physical product or an intangible service. Regardless, projects have a beginning and an end. All of the steps in between must be accomplished for the team to succeed. And each person on your company’s team must...
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Mar
21
Finding the marketing company that can execute your strategy and meet your goals isn’t hard. There are numerous marketers in most areas with the necessary skills. But why settle for a good fit when the perfect fit might be right around the corner? As your search continues, you’ll jot down...
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Mar
14
Is marketing an expense or an investment? And why has selling marketing services become so hard to do? One reason is the glut of new marketing companies that seem to spring up every quarter. As technology becomes both more powerful and more portable, and as more online companies provide payroll...
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