May
24
Following and Liking Social Media Social media has revolutionized the world as we know it. Childhood friends reunite, talented performs get discovered, and more people try to DIY. That’s just scratching the surface. From a business perspective, social media has transformed advertising too. Customers no longer have to flip through...
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May
17
A company’s success depends on its deliverables – whether a physical product or an intangible service. Regardless, projects have a beginning and an end. All of the steps in between must be accomplished for the team to succeed. And each person on your company’s team must be held accountable for...
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May
17
Holding Your Team Accountable A company’s success depends on its deliverables – whether a physical product or an intangible service. Regardless, projects have a beginning and an end. All of the steps in between must be accomplished for the team to succeed. And each person on your company’s team must...
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Mar
21
Finding the marketing company that can execute your strategy and meet your goals isn’t hard. There are numerous marketers in most areas with the necessary skills. But why settle for a good fit when the perfect fit might be right around the corner? As your search continues, you’ll jot down...
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Mar
14
Is marketing an expense or an investment? And why has selling marketing services become so hard to do? One reason is the glut of new marketing companies that seem to spring up every quarter. As technology becomes both more powerful and more portable, and as more online companies provide payroll...
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Mar
07
When Small Biz Gets Bigger--Upsize Your Business with Care You know the old saying, “It’s hard to read the label from inside the bottle.” And by the same token, you might not have noticed the telltale signs around you that say that it’s time for your small business to stop being...
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Feb
27
With the new Tax Reform bill now law, US companies have more flexibility in their business spending. Many may choose to invest in the business. The new law permanently reduces the corporate tax rate from 35% to 21%. And that means all corporations, large and small, will have considerably more...
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Feb
21
Forget for the moment that apps are expensive and time-consuming to develop, launch and support. And, that successful apps have millions of users in the general public, while a B2B app is limited to...who? That’s just one critical issue you have to address before deciding whether or not creating an app...
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Feb
14
Thanks to a happy collision of technology, marketing, and connectivity, videos are now cheaper to make and more popular than ever. Videos for sales, demos, training and other bits of business are practically inescapable. And while the more elaborate videos can quickly get expensive, keeping your costs and your message...
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Feb
01
As more and more organizations discover the joys of social media and re-discover the many benefits traditional marketing and advertising provide, they’re also discovering MediaMark Spotlight. MediaMark Spotlight was born in Philadelphia during an age when offices had typewriters, and “home computers” were strictly a Radio Shack item. MMS was...
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