When you’re operating as the Marketing arm of a company, you know that that often means wearing a variety of hats. Many times, you’re tasked with all kinds of jobs: handling social media, staying on top of advertising, developing a strategy for marketing efforts, handling the brand development of the... read more →
You know the phrase, “Don’t judge a book by its cover.” Although this philosophy has good intentions, we’re constantly faced with metaphorical “books.” From roadside billboards to million-dollar television ads, opportunities to evaluate an image or message surround us. The competition for our attention relies on sharp logos and witty... read more →
Logos are powerful symbols. Successful logos like the Nike “swoosh” or McDonald’s Golden Arches are recognized all over the world and have greatly contributed to the global dominance of those companies. For any small business looking to improve the image of their brand, it’s a good idea to evaluate their... read more →
https://youtu.be/Cq0wNJE6RTY Flexibility: One of the biggest benefits is quadrupled resolution which allows you to cleanly crop for high-quality angles! Future Proofing!: Shooting in 4k will give your videos a longer lifespan since years from now when 4k TV’s become common your videos will still look great. 4K to 1080p: Downscaling... read more →
MediaMark Spotlight’s Creative Pod is now offering an unprecedented deal: unlimited 40-second videos. But first, this story: MediaMark Spotlight was born in Philadelphia. So, as you might imagine, there was a lot of family insanity as the Eagles pulverized whoever that other team was and advanced to Super Bowl LII.... read more →
Finding the marketing company that can execute your strategy and meet your goals isn’t hard. There are numerous marketers in most areas with the necessary skills. But why settle for a good fit when the perfect fit might be right around the corner? As your search continues, you’ll jot down... read more →
1. Choose your network. You don’t need a presence on every social network. Choose the one worth your time. Don’t risk spreading yourself too thin. It’s better to be crushing it on one platform. 2. Groom your presence. It’s important to optimize your online presence, and look. If your brand is active... read more →
Sure, we’ve been told, “Don’t judge a book by its cover.” But how can we resist? The New York Public Library houses more than 44 million items (books, videotapes, maps, etc.). Imagine filtering down to your top ten books. You narrow down the selections to genre and author. Now you... read more →
Welcome to MediaMark Spotlight’s Social Media Challenge! “Challenge” is the key word here, and although we appreciate the accuracy of the pun, we don’t find the play on words witty or amusing. First of all, we’re challenged, because all of our social media followers were recently deleted. Gone. Back to... read more →
LinkedIn Sales Navigator taps into the power of LinkedIn's 500M+ member network to help Sales professionals find and build relationships with prospects and customers through social selling. On average, social selling leaders see: 45% more opportunities created 51% more likely to achieve quota 80% more productive 3X more likely to go to club Easier... read more →
