TV commercials don’t carry as much weight as they once did. Television advertising was king until social media and streaming services grew in popularity, and in 2017, digital ad spend surpassed television ad spend for the first time. Consumers are still watching television, but more often via commercial-free streaming services... read more →
Search for your hashtag idea. Look at popularity, correlations, and trends. Check the top influence's in your field. Choose the hashtags that work best for you or your company. Monitor your hashtag performance on Social Media. Look at reach, popular trends, and the best time to post. Research the top... read more →
Managing your personal passwords can be a headache. When you add in passwords for an entire company that will be used by multiple people, you have a real mess on your hands without the proper organization. Learn why streamlining passwords in your business keeps your sensitive information secure and saves... read more →
It seems like the perfect idea: hiring someone from within your organization to handle your marketing and social media. Who could know your company better than someone who’s already there, right? While an in-house hire may indeed know your organization, what they might not know are the specifics of developing... read more →
Holding Your Team Accountable A company’s success depends on its deliverables – whether a physical product or an intangible service. Regardless, projects have a beginning and an end. All of the steps in between must be accomplished for the team to succeed. And each person on your company’s team must be held... read more →
You need good a good marketing strategy. What you don’t need are big marketing mark-ups to go along with that strategy, which is what you get when you go with many traditional agencies. They charge you more for marketing materials and services simply because they can, and customers have gotten... read more →
Is your digital marketing strategy the same as everyone else’s strategy? If it is, there’s a problem. Your company has its own set of needs, challenges, strengths and unique traits, so why shouldn’t your marketing strategy reflect that? Having a cookie cutter plan may work for your marketing company, but... read more →
You’ve got a strong digital strategy in place for your organization and you think you’re good to go. Who needs more than that, right? Mission accomplished! Unfortunately, this plan can quickly and painfully sink you. Here’s why. A powerful digital strategy is only part of the picture. Once in place, sitting... read more →
