By now, everyone has heard of 4K video. If you’ve been to any of the major retail stores in the past two years, you’ve likely stopped in your tracks as you walked past the electronics department. Mesmerizing televisions with much more detail than ever before and digital cameras with “4K”... read more →
In this information age, everything your customers want to know about your brand is in the palm of their hand. Social media platforms, third party review websites, Amazon product reviews and Google have closed the divide between buyer and seller, allowing customers to thoroughly research a brand’s reputation before deciding... read more →
So your company is creating a new video. The project has already been shot and edited, but there’s one thing you need before it can finally be published: a great voice-over. But how do you go about figuring out how to choose the right voice-over talent for your needs? It... read more →
Making a name for your brand on social media is getting harder than ever. With so much different content vying for attention in users’ newsfeeds, it’s crucial to stand out—but a long-form research study won’t necessarily do the job. Video is the name of the game for successful social media... read more →
TV commercials don’t carry as much weight as they once did. Television advertising was king until social media and streaming services grew in popularity, and in 2017, digital ad spend surpassed television ad spend for the first time. Consumers are still watching television, but more often via commercial-free streaming services... read more →
Search for your hashtag idea. Look at popularity, correlations, and trends. Check the top influence's in your field. Choose the hashtags that work best for you or your company. Monitor your hashtag performance on Social Media. Look at reach, popular trends, and the best time to post. Research the top... read more →
Managing your personal passwords can be a headache. When you add in passwords for an entire company that will be used by multiple people, you have a real mess on your hands without the proper organization. Learn why streamlining passwords in your business keeps your sensitive information secure and saves... read more →
It seems like the perfect idea: hiring someone from within your organization to handle your marketing and social media. Who could know your company better than someone who’s already there, right? While an in-house hire may indeed know your organization, what they might not know are the specifics of developing... read more →
