Jul
09
When you’re operating as the Marketing arm of a company, you know that that often means wearing a variety of hats. Many times, you’re tasked with all kinds of jobs: handling social media, staying on top of advertising, developing a strategy for marketing efforts, handling the brand development of the...
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Jul
03
Jun
24
Attending a tradeshow is a no brainer. You just show up with a booth and some pens to give away, tell people about your company and go home. No problem, right? Unfortunately, there are companies that do that, and they don’t stand out from the crowd. If you’re walking through...
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Jun
18
When it comes to using social media, many companies, big and small, go in without a plan. If they understand the platforms at all, they often think that just being on them is enough. There’s nothing further from the truth. If you’re posting and showing up here-and-there without a real...
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Jun
10
A poorly designed website or outdated images can work against your company in ways you may not have considered. Visitors to your site want to know about your company. They come there to get to know you, to get a feel for who you are and what you stand for,...
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Jun
06
Online reviews. They can be so good, and they can be so bad. They come in handy when hiring a company for a service you need, as no one wants to hire blindly. In this instance, investigating what others’ experiences have been can be very helpful. Unfortunately, many people only post...
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May
30
Anyone who has been on the internet a decent amount of time can remember the days when reading multi-page blog posts was the norm. This was how information was relayed, in long-post formula. There wasn’t a ton of information out there, so you’d take what you could get. In addition,...
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May
09
Social media has revolutionized the world as we know it. Childhood friends reunite, talented performs get discovered, and more people try to DIY. That’s just scratching the surface. From a business perspective, social media has transformed advertising too. Customers no longer have to flip through the yellow pages to find...
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Apr
29
Holding Your Team Accountable A company’s success depends on its deliverables – whether a physical product or an intangible service. Regardless, projects have a beginning and an end. All of the steps in between must be accomplished for the team to succeed. And each person on your company’s team must...
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Apr
25
Vintage is trendy. Antiques are cool. When you’re talking about the look and feel of your company website, however, those two things are not good. In fact, they could be undoing all of the hard work you put into other areas of your business. Who wants to sign on with...
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