Business common sense

Aug 15
Digital Strategies Are Not Equal?

Digital Strategies Are Not Equal?

Is your digital marketing strategy the same as everyone else’s strategy? If it is, there’s a problem. Your company has its own set of needs, challenges, strengths and unique traits, so why shouldn’t your marketing strategy reflect that? Having a cookie cutter plan may work for your marketing company, but... read more →
Aug 11
Why Partnerships in Marketing Are So Important

Why Partnerships in Marketing Are So Important

Not everything in Marketing is a competition. You don’t always have to be pushing people aside to get the sale and the customer. Sometimes, partnering with them can be positive for both of you.   Why is this the case? Customers who see you working with a complimentary organization gain more trust... read more →
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Jun 18
Social Media, Do You Have A Strategy?

Social Media, Do You Have A Strategy?

When it comes to using social media, many companies, big and small, go in without a plan. If they understand the platforms at all, they often think that just being on them is enough. There’s nothing further from the truth. If you’re posting and showing up here-and-there without a real... read more →
Jun 10
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