Sep
19
Holding Your Team Accountable A company’s success depends on its deliverables – whether a physical product or an intangible service. Regardless, projects have a beginning and an end. All of the steps in between must be accomplished for the team to succeed. And each person on your company’s team must be held...
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Sep
09
You need good a good marketing strategy. What you don’t need are big marketing mark-ups to go along with that strategy, which is what you get when you go with many traditional agencies. They charge you more for marketing materials and services simply because they can, and customers have gotten...
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Sep
03
Is your digital marketing strategy the same as everyone else’s strategy? If it is, there’s a problem. Your company has its own set of needs, challenges, strengths and unique traits, so why shouldn’t your marketing strategy reflect that? Having a cookie cutter plan may work for your marketing company, but...
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Aug
28
You’ve got a strong digital strategy in place for your organization and you think you’re good to go. Who needs more than that, right? Mission accomplished! Unfortunately, this plan can quickly and painfully sink you. Here’s why. A powerful digital strategy is only part of the picture. Once in place, sitting...
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Aug
15
Is your digital marketing strategy the same as everyone else’s strategy? If it is, there’s a problem. Your company has its own set of needs, challenges, strengths and unique traits, so why shouldn’t your marketing strategy reflect that? Having a cookie cutter plan may work for your marketing company, but...
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Aug
11
Not everything in Marketing is a competition. You don’t always have to be pushing people aside to get the sale and the customer. Sometimes, partnering with them can be positive for both of you. Why is this the case? Customers who see you working with a complimentary organization gain more trust...
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Aug
08
“I speak to everyone in the same way, whether he is the garbage man or the president of the university.” - Albert Einstein In the business world, most people understand the importance of treating each other with respect. You need to work together; it’s therefore important to get along so that...
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Jul
29
It’s easy to dislike salespeople. They call when you’re busy, they can be pushy, they may pressure you. In reality, though, they’re people with a job to do, just like you - and probably an enormous amount of pressure on them to do it quickly, effectively and in large quantities. A...
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Jul
22
We’ve all heard them: buzzwords in business and design. You probably use some of them yourself. When a customer tells you that they like what you did for them, but it’d be that much better if you made it a little more Funky, or added some Sizzle - what does that...
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Jul
09
When you’re operating as the Marketing arm of a company, you know that that often means wearing a variety of hats. Many times, you’re tasked with all kinds of jobs: handling social media, staying on top of advertising, developing a strategy for marketing efforts, handling the brand development of the...
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