Mar
07
When Small Biz Gets Bigger--Upsize Your Business with Care You know the old saying, “It’s hard to read the label from inside the bottle.” And by the same token, you might not have noticed the telltale signs around you that say that it’s time for your small business to stop being...
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Feb
27
With the new Tax Reform bill now law, US companies have more flexibility in their business spending. Many may choose to invest in the business. The new law permanently reduces the corporate tax rate from 35% to 21%. And that means all corporations, large and small, will have considerably more...
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Feb
21
Forget for the moment that apps are expensive and time-consuming to develop, launch and support. And, that successful apps have millions of users in the general public, while a B2B app is limited to...who? That’s just one critical issue you have to address before deciding whether or not creating an app...
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Feb
14
Thanks to a happy collision of technology, marketing, and connectivity, videos are now cheaper to make and more popular than ever. Videos for sales, demos, training and other bits of business are practically inescapable. And while the more elaborate videos can quickly get expensive, keeping your costs and your message...
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Feb
01
As more and more organizations discover the joys of social media and re-discover the many benefits traditional marketing and advertising provide, they’re also discovering MediaMark Spotlight. MediaMark Spotlight was born in Philadelphia during an age when offices had typewriters, and “home computers” were strictly a Radio Shack item. MMS was...
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Jan
24
MediaMark Spotlight’s Creative Pod is now offering an unprecedented deal: unlimited 40-second videos. But first, this story: MediaMark Spotlight was born in Philadelphia. So, as you might imagine, there was a lot of family insanity as the Eagles pulverized whoever that other team was and advanced to Super Bowl LII....
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Jan
23
The problem with writing up “The Gina Ferraro Approach” comes with trying to approach Gina Ferraro. The CEO of marketing juggernaut MediaMark Spotlight is always on the move. Maybe that’s why Ferraro communicates in terse, to-the-point statements. No flowery musings on the state of the world, no girlhood memories...
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Jan
18
There’s an independent pharmacy in Northeast Philadelphia that’s been in business for almost forty years. This little pharmacy sits between a Walgreens and a CVS, with a Rite-Aid just another block away. The independent pharmacy fills prescriptions and sells a small selection of sundries, lottery tickets, magazines and cigarettes. There’s...
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Jan
14
Eleven months after President John F. Kennedy was assassinated in Dallas, Dr. Martin Luther King spoke at Ohio’s Oberlin College. The Civil Rights movement was in full force. Dr. King had just been awarded the Nobel Peace Prize. The date was October 22nd, 1964. An estimated 2,500 students, faculty and...
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Jan
07
“We rise by lifting others.” –Robert Ingersoll Is the urge to help someone who needs help programmed into our DNA? Or is it learned behavior? Biologists in Leipzig are testing very young children and comparing human children with those of chimpanzees, hoping that the differences will point to what is...
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