Cheap labor in the workplace can seem like a great thing when your budget is on the line. Hiring a younger worker with less experience can be a solid way to keep costs down, while passing up more seasoned employees. What many managers and company owners don’t see, however, is... read more →
Apr
16
Apr
11
Your sales team’s job is to sell. Providing them with the tools to help them do that job more effectively, however, can make a big difference in how they are able to perform. Higher sales mean more profit, and better things for your company, which benefits everyone. What kinds of... read more →
Apr
03
Are You Missing Out On The Amazing Growth Potential LinkedIn Can Provide? Were you aware of how powerful a tool LinkedIn can be for your company to grow your brand? It would not be a surprise to hear that you didn’t really know that much about it or pay that... read more →
Mar
26
It’s a logo, right? It’s not really a big deal if it’s not the BEST logo? What kind of harm can a mediocre or bad logo do to a company? Does anyone really look at your logo anyway? You may not think your logo is that big of a deal.... read more →
Mar
21
When you’re operating as the Marketing arm of a company, you know that that often means wearing a variety of hats. Many times, you’re tasked with all kinds of jobs: handling social media, staying on top of advertising, developing a strategy for marketing efforts, handling the brand development of the... read more →
Mar
07
You know the phrase, “Don’t judge a book by its cover.” Although this philosophy has good intentions, we’re constantly faced with metaphorical “books.” From roadside billboards to million-dollar television ads, opportunities to evaluate an image or message surround us. The competition for our attention relies on sharp logos and witty... read more →
Feb
28
Logos are powerful symbols. Successful logos like the Nike “swoosh” or McDonald’s Golden Arches are recognized all over the world and have greatly contributed to the global dominance of those companies. For any small business looking to improve the image of their brand, it’s a good idea to evaluate their... read more →
Feb
19
https://youtu.be/Cq0wNJE6RTY Flexibility: One of the biggest benefits is quadrupled resolution which allows you to cleanly crop for high-quality angles! Future Proofing!: Shooting in 4k will give your videos a longer lifespan since years from now when 4k TV’s become common your videos will still look great. 4K to 1080p: Downscaling... read more →
Feb
14
MediaMark Spotlight’s Creative Pod is now offering an unprecedented deal: unlimited 40-second videos. But first, this story: MediaMark Spotlight was born in Philadelphia. So, as you might imagine, there was a lot of family insanity as the Eagles pulverized whoever that other team was and advanced to Super Bowl LII.... read more →
Jan
31
Finding the marketing company that can execute your strategy and meet your goals isn’t hard. There are numerous marketers in most areas with the necessary skills. But why settle for a good fit when the perfect fit might be right around the corner? As your search continues, you’ll jot down... read more →