News-Media Mark Spotlight

Aug 11

Why Partnerships in Marketing Are So Important

Not everything in Marketing is a competition. You don’t always have to be pushing people aside to get the sale and the customer. Sometimes, partnering with them can be positive for both of you. Why is this the case? Customers who see you working with a complimentary organization gain more trust... read more →

August 11, 2019
Gina Ferraro
Business - Social Media Mistakes, Business Common Sense, Community - Media Mark Spotlight, Lifestyle, Marketing, News - Media Mark Spotlight

Aug 08

Respect Is Not One-Sided

“I speak to everyone in the same way, whether he is the garbage man or the president of the university.” - Albert Einstein In the business world, most people understand the importance of treating each other with respect. You need to work together; it’s therefore important to get along so that... read more →

August 8, 2019
Gina Ferraro
Business Common Sense, Community - Media Mark Spotlight, News - Media Mark Spotlight

Jul 29

Don’t You Just Hate Salespeople?

It’s easy to dislike salespeople. They call when you’re busy, they can be pushy, they may pressure you. In reality, though, they’re people with a job to do, just like you - and probably an enormous amount of pressure on them to do it quickly, effectively and in large quantities. A... read more →

July 29, 2019
Gina Ferraro
Business Common Sense, Community - Media Mark Spotlight, Marketing, News - Media Mark Spotlight

Jul 22

Clarity is Cool

We’ve all heard them: buzzwords in business and design. You probably use some of them yourself. When a customer tells you that they like what you did for them, but it’d be that much better if you made it a little more Funky, or added some Sizzle - what does that... read more →

July 22, 2019
Gina Ferraro
Business Common Sense, Marketing, News - Media Mark Spotlight

Jul 09

What You Need

When you’re operating as the Marketing arm of a company, you know that that often means wearing a variety of hats. Many times, you’re tasked with all kinds of jobs: handling social media, staying on top of advertising, developing a strategy for marketing efforts, handling the brand development of the... read more →

July 9, 2019
Gina Ferraro
Business Common Sense, Marketing, News - Media Mark Spotlight

Jul 03

Happy Independence Day.

July 3, 2019
Gina Ferraro
Community - Media Mark Spotlight, News - Media Mark Spotlight

Jun 24

Spotlight Your Trade Show Presence

Attending a tradeshow is a no brainer. You just show up with a booth and some pens to give away, tell people about your company and go home. No problem, right? Unfortunately, there are companies that do that, and they don’t stand out from the crowd. If you’re walking through... read more →

June 24, 2019
Gina Ferraro
Business Common Sense, Community - Media Mark Spotlight, Marketing, News - Media Mark Spotlight

Jun 18

Social Media, Do You Have A Strategy?

When it comes to using social media, many companies, big and small, go in without a plan. If they understand the platforms at all, they often think that just being on them is enough. There’s nothing further from the truth. If you’re posting and showing up here-and-there without a real... read more →

June 18, 2019
Gina Ferraro
Business - Social Media Mistakes, Business Common Sense, Community - Media Mark Spotlight, Marketing, News - Media Mark Spotlight

Jun 10

Are Your Design Elements Working Against You?

A poorly designed website or outdated images can work against your company in ways you may not have considered. Visitors to your site want to know about your company. They come there to get to know you, to get a feel for who you are and what you stand for,... read more →

June 10, 2019
Gina Ferraro
Business Common Sense, Community - Media Mark Spotlight, Marketing, News - Media Mark Spotlight

Jun 06

Are You Taking Chances With Your Company’s Reputation?

Online reviews. They can be so good, and they can be so bad. They come in handy when hiring a company for a service you need, as no one wants to hire blindly. In this instance, investigating what others’ experiences have been can be very helpful. Unfortunately, many people only post... read more →

Business common sense