Not everything in Marketing is a competition. You don’t always have to be pushing people aside to get the sale and the customer. Sometimes, partnering with them can be positive... read more →
“I speak to everyone in the same way, whether he is the garbage man or the president of the university.” - Albert Einstein In the business world, most people understand the... read more →
It’s easy to dislike salespeople. They call when you’re busy, they can be pushy, they may pressure you. In reality, though, they’re people with a job to do, just like you... read more →
We’ve all heard them: buzzwords in business and design. You probably use some of them yourself. When a customer tells you that they like what you did for them, but... read more →
When you’re operating as the Marketing arm of a company, you know that that often means wearing a variety of hats. Many times, you’re tasked with all kinds of jobs:... read more →
Attending a tradeshow is a no brainer. You just show up with a booth and some pens to give away, tell people about your company and go home. No problem,... read more →
When it comes to using social media, many companies, big and small, go in without a plan. If they understand the platforms at all, they often think that just being... read more →
A poorly designed website or outdated images can work against your company in ways you may not have considered. Visitors to your site want to know about your company. They... read more →
Online reviews. They can be so good, and they can be so bad. They come in handy when hiring a company for a service you need, as no one wants... read more →