A company’s success depends on its deliverables – whether a physical product or an intangible service. Regardless, projects have a beginning and an end. All of the steps in between... read more →
Finding the marketing company that can execute your strategy and meet your goals isn’t hard. There are numerous marketers in most areas with the necessary skills. But why settle for... read more →
Is marketing an expense or an investment? And why has selling marketing services become so hard to do? One reason is the glut of new marketing companies that seem to... read more →
As more and more organizations discover the joys of social media and re-discover the many benefits traditional marketing and advertising provide, they’re also discovering MediaMark Spotlight. MediaMark Spotlight was born... read more →
MediaMark Spotlight’s Creative Pod is now offering an unprecedented deal: unlimited 40-second videos. But first, this story: MediaMark Spotlight was born in Philadelphia. So, as you might imagine, there was... read more →
The problem with writing up “The Gina Ferraro Approach” comes with trying to approach Gina Ferraro. The CEO of marketing juggernaut MediaMark Spotlight is always on the move. Maybe... read more →
There’s an independent pharmacy in Northeast Philadelphia that’s been in business for almost forty years. This little pharmacy sits between a Walgreens and a CVS, with a Rite-Aid just another... read more →
Eleven months after President John F. Kennedy was assassinated in Dallas, Dr. Martin Luther King spoke at Ohio’s Oberlin College. The Civil Rights movement was in full force. Dr. King... read more →
It’s the final ritual of the holiday season that started with Thanksgiving, and while many ignore it, many more make New Years’ resolutions an important component of their holidays. Why?... read more →
MediaMark Spotlight’s CREATIVE POD™ Videos are the simplest, fastest way to get your complex message across. Max Headroom knew what he was talking about. His 1987 TV show predicted “blipverts,”... read more →