The telephone is convenient: Pick it up, dial a number, and be connected to thousands, if not millions, of people in seconds.
It’s perhaps the salesman’s and saleswoman’s best tool – pick a name, run down a list, make some calls, sell a product, follow-up. And it can all be done from the comfort of a desk or – be it a mobile phone – the car or the lunch table.
Sometimes salespeople prefer face-to-face – a shake of a hand to make a deal. Yet, the world is busy, and people are busy. Time is precious and there isn’t always time to schedule to make a deal.
The days of “Reach out and touch someone” are primitive; people are not sedentary. You have to catch them on the move.
We live in a world of social media. People bury their heads like ostriches into their phones, checking updates, improving their online profiles, buying commodities, selling and buying stocks, editing photos, publishing websites and so on.
Those are awesome opportunities to make a sale, to generate a lead, to build a connection.
It’s harsh, but it’s true: If you are not using Facebook, LinkedIn, Twitter and the like to sell, then it’s the death of a salesman.
According to the Sales Management Association, two-thirds of companies do not have social media strategy as part of their sales plan. This is a far cry from the 66 percent of marketers who rely on social media marketing for their business, per SMA.
Social media marketing has become a primary revenue source for sales, especially in the last five years. Yet, it goes beyond just advertising, just selling – it is the route to make connections and build personal relationships. People remember what you did and how you did it, and how you got them to where they are.
You are not just selling a product or selling a company – you are selling a friendship, selling a trust, selling a solution.
Three years ago, Social Media and Sales Quota conducted a survey that revealed, among other things, that salespeople who used social media for selling far exceeded their cohorts in sales and leads and closed deals.
Social media selling is the source to sell a brand and boost a reputation.
Don’t be lost in it all – those without experience and a lack of social media investment have an answer for a future return on investment. That answer is MediaMark Spotlight.
Social media, internet marketing and lead generation is at the core of its Creative Pod. Find out more here.