The COVID-19 pandemic has brought the world into unknown times. This includes businesses who may be struggling to decide how to currently operate, prioritize and market to their regular and future consumers. While some companies may be thinking that marketing is not important at this time by choosing to cut their marketing team or expenses, others are thinking outside of the box and finding even more creative ways to connect with their customers. Since stay-at-home orders and social distancing are new during our lifetime, it’s understandable to be nervous and confused. However, businesses can’t just sit still and wait it out quietly. While it’s important to manage finances, keeping consumers engaged during this tough time can prevent spending even more time, energy and money once the economy starts flowing again by having to catch up to competitors who have had the customer’s ear and gained trustworthiness while waiting out the pandemic.
You may be surprised to learn that a recent study of 1,000 consumers found that only 15% said they did not want to hear from brands during this time. In fact, 43% said that they find it reassuring to hear from businesses they know and trust during these uncertain times. Another 40% would like to hear how brands are responding to COVID-19, such as cleaning procedures, safety and hygiene procedures. Fifty-six percent of consumers answered that they are happy to hear how brands are helping out their communities in response to the coronavirus pandemic. In general, messages target at younger people seems to resonate most when focused on community support while information that older audiences are finding interesting focuses on how the brand plans to keep people safe.
Another recent study found that 76% of consumers have recently started new habits, behaviors and routines since the beginning of the pandemic. Of those, 89% said they plan on keeping some of these new habits. Consumers also reported trying new products and at least 36% in the survey plan to continue using the new brands they have tried during COVID-19. As you can see, the businesses still connecting with their audiences correctly during the hard times will likely see the biggest recovery or growth as the world opens up.
Even while practicing social distancing, video marketing is just one of the services we offer to help you grow your business. We are happy to announce that as of May 18, we will restart filming digital video marketing to safely serve our clients. According to the CDC, social distancing is defined as keeping at least 6 feet, or about 2 arms’ length from other people. They also recommend staying away from crowded places and large groups. We have taken thoughtful and effective steps to create a safe environment during our video shoots. We have hired seasoned professionals to thoroughly clean and sanitize our studio. All staff and clients will be provided masks for use during their shoot. For extra reassurance, our video production set up team will take care of their responsibilities in advance while using sanitary guidelines. This means that the actual video shoot will be filmed with just the client and video camera operator in the room while at safe, social distancing spacing.
- Video connects emotionally with existing and potential clients
- Video reinforces your capabilities, expertise, credibility and branding
- Video is the simplest, fastest way to get your complex message across
- Video allows for smart content re-purposing
We have a full portfolio of customized proprietary marketing and creative programs that increase revenue for your business. Contact us to see how we can help your business.