To many, the use of search engines is a basic part of how we use the internet. The phrase, “Just Google it” has become a basic term in our internet vocabulary. Search engines carry thousands of results on any given topic. However, whether it is short attention spans or busy schedules, most people don’t want to look past the first page or two of those results.
To capture and maintain the interest of potential clients, it is important to make sure that your website falls on to one of the first few pages of a search engine. Enter SEO.
Search Engine Optimization (SEO) is the process of writing and programming a web site so that search engines can find that website most easily. This is done by using targeted keywords. Using keywords or phrases on your website that are popular will help drive up the websites rank on a search engine.
Many businesses make the mistake of thinking of SEO as the icing on top of the cake, as opposed to a key ingredient. This is because some businesses don’t recognize the impact SEO can have on their business. Forbes describes this impact, saying, “Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.”
SEO is the key to appearing on those crucial first pages of a search engine. If you’re serious about stepping up your marketing plan, SEO is an important element. Hiring a marketing team that is well versed in keyword research (and how to include those researched keywords in a website) is a necessary first step to making sure your business doesn’t get lost amongst all the rest.