Your brand is the way people see you. You know the way you act when you’re meeting someone new, when you’re trying to give them an idea of who you are? That’s what your brand is: the way others see you. Too many companies let their brand be defined haphazardly. A good businessperson doesn’t leave anything up to chance.
MediaMark Spotlight will work with you to conceive and execute a brand identity that will maximize returns, and clarify what you do to potential customers. We’ll focus on what makes you different and special, why you’re the first to do what you do, and why you are the best ones to do it.
Product & Service Launches
Having a strong Brand means staying on message. Once you define yourself, not only does your advertising and communication need to stay on message, but your new and existing products and services need to stay on message too. We’ll re-contextualize existing and new services or products to fit with your Brand Identity.
Most of your potential customers have no idea what you’re talking about. You’ve studied and perfected what you do – they haven’t. The most successful businesses talk to their customers in the language of the customer. If your potential customers have to work to understand why your services will make their lives better, they won’t.
We’ll translate your communications to their language – so they’ll know what you do, and why they need it. If you understand how your customers speak, then you can make sure you’ll be understood.
Your collateral is all the media you use to get your brand across, from business cards to web content to brochures. All of your collateral needs to be coordinated with your Brand identity, the way individual notes work together in a musical chord. With MediaMark Spotlight on your side, you’re collateral will generate excitement, interest, and most importantly, a return on investment.
Advertising and Media Planning
Advertising can be expensive. Not because of the costs of material, or the price of hiring talented people to carry it out. It can be expensive because if it doesn’t fit within your brand, it won’t work. Before you spend a single dollar on advertising, MediaMark Spotlight will make sure your ad campaign is consistent with your message, is engaging to new customers, and reminds existing customers of what you mean to them.
An Awareness Campaign can be used within your company to inform employees about new initiatives, or it can be used to inform the public about your cause, or causes you care deeply about. With MediaMark Spotlight guiding you, you’ll get an Awareness Campaign with clear goals and an effective means of achieving them.
Your brand is more than just a catchy slogan. It’s who you are, and who you’re going to be. Let MediaMark Spotlight shepherd your Brand Identity. We’ll guarantee it helps and doesn’t hinder your bottom line.
Brand Management is also part of our Creative Pod Program. Our Creative Pod Program handles all your marketing needs, including brand management, web design, graphic design, video production, social media, promotional products, SEO, TV, and print. For a set monthly fee with no hidden costs, you get all the services of an in-house marketing department, carried out by a single team, with all the creativity and none of the overhead of a traditional marketing firm.