“Brands have got to protect their reputation. When it comes to the revenue that an organization will produce, at the end of the day there is nothing more important than managing and protecting the reputation of what’s been built.”
– Gina Ferraro, President, MediaMark Spotlight
Reputation in business is how your brand is perceived. It translates into revenue and growth and can make or break a company in one fell swoop. What shapes the public’s perception can come from anywhere. While a company is focusing on creating an outstanding product or service and investing resources in excellence and brand imaging, all that has been built can be quickly dismantled with poor reviews and uncontrolled negative content online. Whether by competitors, disgruntled customers, bloggers, even individuals with information they shouldn’t have and that the public shouldn’t see, without having someone working consistently to control the online reputation of a brand, there is lost credibility and revenue.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” -- Warren Buffett
How We Help You
Protecting the integrity of the brand a company has built is absolutely critical to safeguarding the company as a whole, including the people inside and the revenue produced. MediaMark Spotlight offers Reputation Management to give businesses complete peace of mind that someone is not only looking out for the brand consistently, but has the extensive expertise to handle negative content as it comes while strategically promoting positive content for reputation growth and brand awareness. We know how to put your brand at the top and keep it there. MediaMark Spotlight works to ensure your online image is everything you have worked to build.
“Your brand is only as good as your reputation.” – Richard Branson
MediaMark Spotlight is in the business of supporting the reputation of yours. We are committed to staying ahead of the curve with the most effective ways of working hand in hand to keep your brand and your reputation strong. Our leadership team goes well beyond the average agency concept of monitoring the Internet and Social Media. Our executive leadership includes renowned experts in public relations and reputation management with extensive understanding and relationships in both digital and traditional.
It would be our pleasure to share with you more of what we know and how we can give you true peace of mind that your good name looks as good as it sounds. Connect with us today for a personalized one on one discussion with our leadership team.