Search Engine Optimization (SEO) is the art and science of writing and programming a web site so that search engines can find that website most easily. This is also known as Search Engine Marketing (SEM). When someone types a phrase into a search engine, the search engine is programmed to seek out that phrase on other websites. The key words must appear enough for the search engine to notice it, but not so much it gets filtered out spam.
The search engine filters out odd or strange word combinations on a website to differentiate, for example, a shoe store from a restaurant. Since web designers can just fill a page with popular search terms to increase the traffic to their site, the search engine is programmed to ignore those tricks. This is good for everyone, as you only want customers who are interested in you anyway.
MediaMark Spotlight is a Philadelphia-based digital and traditional marketing company, and our SEO team will rewrite the text on your site with specific, targeted words to increase your page rank on those first few crucial pages on Google, Yahoo, and Bing. The key to SEO is quality, relevant content, updated regularly. The “trick” is that there is no trick. The search engine programmers want the most relevant page for each query. Our SEO team makes sure you’re the most relevant.
SEO is also one aspect of our Creative Pod program. Our Creative Pod Program handles all your marketing needs, including brand management, web design, graphic design, internet marketing, video production, social media, promotional products, SEO, TV, and print. For a set monthly fee with no hidden costs, you get all the services of an in-house marketing department, carried out by a single team, with all the creativity and none of the overhead of a traditional marketing firm. Contact MediaMark Spotlight to discuss our Philadelphia SEO team today!