Attending a tradeshow is a no brainer. You just show up with a booth and some pens to give away, tell people about your company and go home. No problem, right? Unfortunately, there are companies that do that, and they don’t stand out from the crowd. If you’re walking through a crowded show, and everyone’s booth looks the same, how do you attract folks to come and see what makes you different? With a lame and ineffective set-up, you won’t.
When you’re standing next to your competition, you want to look like you’ve got your act together, and that you can offer something that they cannot. Engaging a live audience is different than engaging someone on a social media site or through your website or blog. You’re going to want to grab their attention, and leave them with something that sets you apart from the rest of the companies displaying there. How do you do that? Working with a marketing company that has experience in this area is key. Why guess what kinds of things will work when you can turn to people who already know? Why take a risk with an opportunity to impress your audience, and then come up short? There’s no opportunity for a do-over at that point.
Going into a show with the tools you need to make a great impression is essential. That way you can spend your time following up with key points and making contacts. Standing around knowing your display doesn’t measure up is not an effective way to staff a trade show. Go in with a plan, go in with the support and tools supplied to you by a marketing company who knows what you need to shine.