Is your digital marketing strategy the same as everyone else’s strategy? If it is, there’s a problem.
Your company has its own set of needs, challenges, strengths and unique traits, so why shouldn’t your marketing strategy reflect that? Having a cookie cutter plan may work for your marketing company, but it may not be working for you. Why wouldn’t you want the kind of plan that’s catered specifically towards your company with results you can see and measure?
Many marketing agencies develop a strategy for their clients based loosely on the things you tell them at the initial client meeting. It may be eerily similar to a lot of their other clients, if not exactly the same plan. Why not? It’s easier for them. Yet it may not produce results for your company. How will you know that? And what happens when it doesn’t work?
A good marketing partner is tuned into YOUR needs, YOUR plan, YOUR results. They don’t offer a cookie cutter plan that fits THEIR needs. Why wouldn’t you partner with a company that puts your organization first and develops an individual strategy based on your needs right now? That’s a plan you can live – and grow – with.