After the much-anticipated release of the iPad Pro in June, businesses are no longer able to deny the shift towards doing business on smartphones and tablets. Though computers are not becoming obsolete any time soon, it is important that businesses adapt to this shift in trending technology. This is why the development of a mobile app could help your business make this shift.
Mobile apps are so important. Did you know that 64% of people view a company with an app more favorably? This is because apps are used more than a website or a mobile website. With there being over 34 million more cell phones in the U.S. than people, making sure your business has adapted to the mobile revolution is essential.
Apps are a great way to talk with your clients, send messages at big events, increase social media reach, take donations, and of course, shop. There are a million things your app could do for you—which is why it is so important that you develop one. Apps have certain features that mobile sites or websites can’t have. Notably, they are built for all major platforms, including those ever-popular smartphones and tablets.
It is said that nearly every American checks their phone at least once every hour—so it is important to make sure that your business maintains visibility on their phone. Even if it’s just looking at the icon for your app on their home screen—it ensures that your customers are at least thinking about you at any given point during the day.
Some business owners consider developing an app to be expensive and difficult. This just isn’t true! It is important to think of developing an app as an investment instead of a cost. Creating a quality app is a great way to conduct business—and there are marketing teams out there who are ready to help you take that step.