Are you using B2B videos to attract brand attention, build audience awareness, explain your products or services, facilitate customer onboarding, or promote company culture?
If not, you’re missing out on one of the most affordable B2B marketing opportunities. B2B videos are easy to make (with a good video production company), they help boost your search engine rankings, are great for social media sharing and email marketing, and they’re highly consumable.
B2B videos are easy to make, help boost your search engine rankings, are great
for social media sharing and email marketing, and they’re highly consumable.
Here are five exciting ways B2B videos can boost your business:
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Attract an audience
Whether you’re a new business or you’ve been around the block, putting out B2B videos that show who you are as a company, or what your product does (B2B explainer videos), or the individual types of services you offer, is an excellent way of attracting new prospects to your business. You also have an opportunity to share your voice and personality, helping people get to know you in an indirect way.
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Build brand recognition
B2B videos that are branded with your company logo and a professional look feel
and even distinct brand sound can help audiences connect consistently with your
brand. When people see a consistent vibe in your video and hear distinctive
background sounds and music, they instantly have certain feelings associated
with your brand. If you’re the face of your company, they’ll also come to
recognize you as well. -
Explain your products or services
Not all companies need B2B explainer videos, but some types of businesses
particularly benefit from explanatory video content. Take for example the video
we created to help our clients and prospects better understand the power of
sonic branding and original song when it comes to conveying our own brand.
Check out this video about our Creative Pod services.
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