1. Your website hasn’t been updated since the Clinton Administration. A website even a few years out-of-date looks ancient on the Internet. Who’s the first friend most people ask when they need to know something about product? Google. If it looks like you don’t care about your own website, potential customers are going to think you won’t care about them.
2. Your Social Media strategy is an afterthought. You update it in your free time. Your posts don’t reflect your company’s brand identity. You don’t have any way of measuring your return on investment. It takes time and planning to set up and execute your social media, keep potential customers interested, and entice them to your business or product. You wouldn’t plan your print and TV advertising in your spare time, would you?
3. You haven’t written anything since college, when you’d put it off till the last minute and stay up all night, turning in a first draft to a frustrated professor. No matter how expert you are at what you do, a single spelling error can cast your credentials into doubt. It takes a lot of work to sound friendly and informal. It’s the difference between wearing business casual to a meeting, and wearing what you fell asleep in the night before.
4. You treat your company’s Facebook page like it was your own personal page. You post everything – not just interesting articles related to your field, but photos, your political views, and rants about whatever is bothering you that day. Even if you don’t “over share” to that degree, people will only keep up with your social media if it isn’t pointless to them. If you’re selling audio equipment, keep everything somehow related to audio equipment – so that you can be the go-to person for information, and then sales. Don’t post that funny cat picture, no matter how adorable it is.
5. The biggest mistake is not using social media at all. You figure you’ve made it this far without it, why start now? Maybe so, but your regular customers and potential customers all use social media more and more. It’s woven into their day more than television and print advertising, and even more than word of mouth from friends. Word of mouth isn’t even spoken anymore – it’s told through a post on a social media network.