For our first blog in a new series that will introduce you to bad search engine optimization practices,we are going to take a look at one of the worst – Keyword Stuffing.
What is considered Bad SEO?
Practices that are unethical, outdated or are outside the boundaries of Google webmaster guidelines are considered as BAD. While SEO is about optimizing your
website for search engines, bad SEO can generate the opposite results. These techniques need to be avoided at all costs. However there are some SEO experts and companies that continue these practices mostly because they are not educated on proper search engine optimization. Bad SEO can get your site banned or marked as spam.
What is Keyword Stuffing?
Keyword stuffing refers to the practice of creating a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). In short, too many low quality keywords are shoved into the wrong places of your site, making it unreadable and spammy.
Keyword stuffing has been used in the past to obtain top search engine rankings and visibility for particular phrases. This method is outdated and adds no value to rankings today. Google no longer gives good rankings to pages employing this technique.
In other words, using too many keywords to achieve that first place spot on Google is outdated and now punishable. Your website will get marked and possibly never show up in search engine results again.
How do I avoid Keyword Stuffing?
The answer is simple really, don’t do it. Hire an actual SEO consultant that has the current knowledge and expertise to optimize your site through quality content. Carefully chosen keywords, used in the correct context, are still useful to gain rankings in Google. With changes happening with Google and SEO practices almost on a daily basis, most self-proclaimed SEO experts are using techniques that are out of date and black hat.
Are you looking for search engine optimization services for your website?
Please contact us and we will be happy to speak with you. The MediaMark Spotlight Creative Pod includes individualized SEO services by professionals in the industry.