It seems like the perfect idea: hiring someone from within your organization to handle your marketing and social media. Who could know your company better than someone who’s already there, right?
While an in-house hire may indeed know your organization, what they might not know are the specifics of developing and continually following through on a consistent digital marketing strategy. What they might not have is the dedicated time to keep up with all that comes with maintaining a brand and an organization’s reputation. After all, many marketing professionals wear so many hats, it’s hard to dedicate much time to tasks like these. In addition, what happens to your strategy and your brand if and when that person leaves your organization? Does it suffer, or stop altogether, leaving all of that hard work to result in nothing?
Hiring a company that specializes in digital marketing can solve all of these problems and more. Working with an organization that does just this means you have layers of expertise and creativity at your disposal no matter who comes and goes from your company. You have access to folks who wear only one hat, and can take it off and put in the sweat it takes to get your brand where it needs to be. You have costs that are clear and fee-free.
Hiring in-house talent may seem like a great idea, but it may just be the kind of thing that will work against you and not for you. Why take that kind of chance with your brand and your reputation?