Blog

May 25

The Value of Sonic Branding for SEO: Enhancing User Experience and Brand Recognition

In the world of digital marketing, search engine optimization (SEO) plays a crucial role in improving a website's visibility and driving organic traffic. While most SEO strategies focus on optimizing textual and visual content, there's another dimension that is gaining prominence—sonic branding. Sonic branding refers to the strategic use of... read more →

May 25, 2023
Gina Ferraro
Business Common Sense, Music Marketing, Original Music

Jan 25

Blogging for Better Search Engine Ranking (in Any Industry)

Blogging for better search engine ranking makes sense for any industry as it allows you to add fresh, relevant content to your website on a regular basis. This can help improve your website's visibility in search results because search engines favor websites that regularly publish high-quality, relevant content. It shows... read more →

January 25, 2023
Gina Ferraro
Brand Management, Creative Pod, SEO - Media Mark Spotlight, SMM Services, Web Content

Jan 09

Brand-Building Strategies Your Business Can Use Now

A brand strategy is important for your business because it allows you to create a clear and consistent message that will resonate with your target audience. A well-defined brand strategy will also help your business stand out from your competitors and build trust with customers. Brand-building strategies: Beyond the logo... read more →

January 9, 2023
Gina Ferraro
Brand Management, Graphic Design, Reputation Management, SMM Services, Video Production

Jan 03

Woman being hit with powerful sound wave

What Is Sonic Branding? (and Its Unique Power for Businesses)

Sonic branding, also known as audio branding or sound branding, is the use of sound and music to create and reinforce a brand's identity. Sonic branding is an important part of a company's overall branding strategy and can be used in a variety of ways, including in advertising and marketing... read more →

Jan 03

Why Your Business Needs SEO for Lead-Gen and More

If you own a business, you likely understand the importance of having a strong online presence. After all, more and more people are using the internet to find products and services, so if you want to attract potential customers, you need to make sure that your business can be easily... read more →

January 3, 2023
Gina Ferraro
Brand Management, SEO - Media Mark Spotlight, Web Design

Oct 17

Creating a Call to Action: How to Get the Click

The user has arrived at your website, now what? If they’re just landing on your web pages, browsing around, and leaving—without giving you anything—you’ve missed an opportunity. Creating a call to action or CTA entices the user to take the next step, whether it’s to download a report, subscribe to... read more →

October 17, 2022
Gina Ferraro
Business Common Sense, SMM Services, Web Content, Web Design

Oct 17

The Importance of Images on a Web Page (and How to Keep Users from Leaving)

Think about the websites you use or the ones that draw you in. Rich visuals, bold graphics, clean designs, and easy to navigate layouts. Good web designers and content developers understand the importance of images on a web page and how the use of graphics affects the user experience -... read more →

October 17, 2022
Gina Ferraro
Business Common Sense, Video Production, Web Content

Oct 17

Blogging as a Marketing Tool: What’s the Value?

Of all the tools in your toolkit, from email marketing to social media what’s the value of blogging as a marketing tool? Big value, as it turns out. Because blogging is one of the best ways to churn out new content on your website on a regular basis, and new... read more →

October 17, 2022
Gina Ferraro
Business Common Sense, SEO - Media Mark Spotlight, Web Content

Oct 17

5 Exciting Ways B2B Videos Can Boost Your Business

Are you using B2B videos to attract brand attention, build audience awareness, explain your products or services, facilitate customer onboarding, or promote company culture? If not, you’re missing out on one of the most affordable B2B marketing opportunities. B2B videos are easy to make (with a good video production company),... read more →

Oct 04

Penguins watching digital marketing system

Digital Marketing Voyeurism (Why Your Business Isn’t Getting Any Action)

Are you one of those people who likes to watch? We know you've been watching us! Watching us kill it as disruptive innovators with our digital marketing system, making things happen for our clients like: Cranking out beautifully produced B2B explainer videos Designing gorgeous websites Implementing strategic on- and off-page... read more →

October 4, 2022
Gina Ferraro
Business Common Sense, Creative Pod, Video Production, Web Design

Blog

The Value of Sonic Branding for SEO: Enhancing User Experience and Brand Recognition

Blogging for Better Search Engine Ranking (in Any Industry)

Brand-Building Strategies Your Business Can Use Now

What Is Sonic Branding? (and Its Unique Power for Businesses)

Why Your Business Needs SEO for Lead-Gen and More

Creating a Call to Action: How to Get the Click

The Importance of Images on a Web Page (and How to Keep Users from Leaving)

Blogging as a Marketing Tool: What’s the Value?

5 Exciting Ways B2B Videos Can Boost Your Business

Digital Marketing Voyeurism (Why Your Business Isn’t Getting Any Action)

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