Aside from voice search, which is having a tremendous impact on search engine optimization (SEO)—just think about all the “Hey Siris” and “Alexa…” commands—there’s also audio SEO. But what is audio SEO? YouTube has speech-recognition technology to help recognize language and deliver it on-screen to users who may be on... read more →
Jun
09
May
27
Brand identity isn't just about a color scheme or catchy logo. It's about telling your business' story in a way that sets you apart from the rest. Learn more about how MediaMark Spotlight can cultivate a creative, innovative brand for your business through the Creative Pod. We intertwine... read more →
May
18
MediaMark Music is a new division within MediaMark Spotlight, leveraging the power of music to make every brand story unforgettable. It’s called “sonic branding,” using sound, rhythm, vibration, melody and song to enhance brand image and performance. It’s tried and true and tested. Music elevates mood, affects consumer behavior, lingers... read more →
May
11
You’ve opened the door for a prospective client, but do you have effective marketing in place to nurture them through the sales funnel? As we all know, nurturing leads through salespeople isn’t like it used to be. People don’t pick up the phone and hardly anyone is walking into an... read more →
Apr
22
We’re celebrating the planet by singing about it—for one of our long-time client Geo-NII. Check it out and be sure to sing along. We’d love to know what you think!
Apr
21
Hear That? It's your brand song calling. Waiting to be heard, in fact. Find out how to get started with custom songwriting and original music for every touchpoint of your business. Show Me The Way
Apr
07
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Mar
31
When we tell people about the power of sonic branding, people automatically assume: “Oh, you mean like jingles?” Jingles are those catchy little songs you remember hearing on the radio or seeing on TV and you couldn’t help but sing along. The Oscar Meyer weiner song. The Big Fig Newton.... read more →
Mar
24
There's nothing more memorable for your brand than the sound of music. It's pure brain science, and a little bit of magic to boot. At MediaMark Spotlight, we've tapped into the power of sonic branding to help our clients leverage the transformative effects of music and sound on consumer... read more →
Mar
10
Let us tune in to the sound of your brand. We’re not talking about having to pay big bucks to license a song that everybody knows. We’re talking about coming up with your own song, the song of your brand, a one-and-only original.