A brand strategy is important for your business because it allows you to create a clear and consistent message that will resonate with your target audience. A well-defined brand strategy will also help your business stand out from your competitors and build trust with customers.
Brand-building strategies: Beyond the logo
Building a strong brand isn’t just about creating a catchy logo or slogan although those things can certainly help. A strong brand is the result of careful planning and execution, and there are many ingredients that go into brand-building, brand reputation, and brand management.
Here are some brand-building strategies for businesses:
Define your brand.
What are your core values? What do you want to be known for? Write all of this down in a brand guidelines document that you can refer to anytime someone wants to make a decision that could impact your brand. Brand inconsistency and dilution of brand is where businesses often lose power and effectiveness.
Do your research
Learn everything you can about your target audience. What are their needs and wants? How do they like to be communicated with? What do they think of your competition? How can you differentiate?
Think about ways to speak to your target audience that will resonate with them on a personal level. Create a relationship with people. Don’t think of them as “customers,” or “users,” or “prospects.”
Develop a strong visual identity.
Create a strong visual identity that is instantly recognizable. Think about using a consistent color scheme and certain fonts or design elements that are unique to your brand. The goal is to make your brand easily recognizable so that when people see it, they immediately know who you are.
Create amazing content.
This is one of the most important aspects of brand-building. You need to create content that is relevant, interesting, and useful to your target audience. This could include blog posts, videos, emails, and social media content.
Embrace social media.
From LinkedIn to TikTok, social media is a powerful tool when it comes to building a brand. Make sure you’re active on the major platforms and that you’re regularly sharing engaging content that highlights your brand. Even more important is to engage with other brands and content—and your own followers—to show that you’re genuinely interested in what others are putting out there.
Need brand-building strategies for your business?
We can help. We specialize in digital marketing and brand-building for businesses with $10M to $300M in revenue that are looking to go to the next level. Get in touch.