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When we tell people about the power of sonic branding, people automatically assume: “Oh, you mean like jingles?” Jingles are those catchy little songs you remember hearing on the radio or seeing on TV and you couldn’t help but sing along. The Oscar Meyer weiner song. The Big Fig Newton.... read more →
There's nothing more memorable for your brand than the sound of music. It's pure brain science, and a little bit of magic to boot. At MediaMark Spotlight, we've tapped into the power of sonic branding to help our clients leverage the transformative effects of music and sound on consumer... read more →
Let us tune in to the sound of your brand. We’re not talking about having to pay big bucks to license a song that everybody knows. We’re talking about coming up with your own song, the song of your brand, a one-and-only original.
"Music is the language of the spirit." — Kahlil Gibran "Music produces a kind of pleasure which human nature cannot do without." ― Confucius "Music is the universal language of mankind." ― Henry Wadsworth Longfellow It's pretty obvious that when you have three timeless people like Gibran, Confucius and Longfellow lauding... read more →
Social media is constantly causing changes in the way businesses to interact with their clients, and Instagram stories are proving to be one of the best new ways to interact with a community authentically and seamlessly. Building this genuine connection is proving to be more and more important with younger... read more →
A company’s primary marketing goal is to find ways to make your product or service stand out from your competitors; to encompass a strategy that makes customers take notice and gravitate toward your business instead of another. When growing your business successfully, marketing is one of the most critical areas... read more →
If you’re in business, you are most likely on Linked In. If you’re not, you should be! Connections are key in networking for new business. LinkedIn boasts of being the largest professional network worldwide. Whether you’re looking to improve your network, keep in touch with colleagues, find a new job... read more →