When we tell people about the power of sonic branding, people automatically assume: “Oh, you mean like jingles?” Jingles are those catchy little songs you remember hearing on the radio... read more →
Everyone who owns a business and markets their business has heard the word algorithm thrown around. But what does it really mean? Marketing, in itself can be overwhelming and now... read more →
Social Media can be your career’s best or worst friend. With the current climate on and offline, you need to filter your platforms now more than ever. Social media has... read more →
It seems like the perfect idea: hiring someone from within your organization to handle your marketing and social media. Who could know your company better than someone who’s already there,... read more →
Is your digital marketing strategy the same as everyone else’s strategy? If it is, there’s a problem. Your company has its own set of needs, challenges, strengths and unique traits,... read more →
Not everything in Marketing is a competition. You don’t always have to be pushing people aside to get the sale and the customer. Sometimes, partnering with them can be positive... read more →
When it comes to using social media, many companies, big and small, go in without a plan. If they understand the platforms at all, they often think that just being... read more →
Social media has revolutionized the world as we know it. Childhood friends reunite, talented performs get discovered, and more people try to DIY. That’s just scratching the surface. From a... read more →
Cheap labor in the workplace can seem like a great thing when your budget is on the line. Hiring a younger worker with less experience can be a solid way... read more →
The problem with writing up “The Gina Ferraro Approach” comes with trying to approach Gina Ferraro. The CEO of marketing juggernaut MediaMark Spotlight is always on the move. Maybe... read more →