Sonic branding, also known as audio branding or sound branding, is the use of sound and music to create and reinforce a brand's identity. Sonic branding is an important part... read more →
Aside from voice search, which is having a tremendous impact on search engine optimization (SEO)—just think about all the “Hey Siris” and “Alexa…” commands—there’s also audio SEO. But what is... read more →
Hear That? It's your brand song calling. Waiting to be heard, in fact. Find out how to get started with custom songwriting and original music for every touchpoint of your... read more →
When we tell people about the power of sonic branding, people automatically assume: “Oh, you mean like jingles?” Jingles are those catchy little songs you remember hearing on the radio... read more →
There's nothing more memorable for your brand than the sound of music. It's pure brain science, and a little bit of magic to boot. At MediaMark Spotlight, we've tapped... read more →
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"Music is the language of the spirit." — Kahlil Gibran "Music produces a kind of pleasure which human nature cannot do without." ― Confucius "Music is the universal language of mankind."... read more →