Social media changes fast, and its two most powerful platforms, Facebook and Google, are infamous for making huge changes without telling any of its users first. For the average user, this is merely annoying, and something they can get used to. But for businesses, this can be devastating. Google is known for changing its SEO rules every year or so without warning, and just recently, Facebook made a huge change to business fan pages that could have had a major negative impact on a company’s digital marketing efforts if they weren’t out in front of it.
What was the change? In the past, Facebook allowed you to create a business fan page without having a personal Facebook account attached to it. Since then, they’ve changed the way business fan pages work. For the last few years, in order to create a business page, you first need to have a personal account to “associate” with the business page. To use the business fan page, you log into your personal account, and then click on your business fan page. But despite this change, Facebook still allowed the “old-school” business pages to exist. Think of it like an old law that was grandfathered in.
That law expired on February 16th. And if you didn’t associate your fan page with a personal account, then all of those fans, all of that content, and all of your pictures would have disappeared.
If you’re on our email list, you knew about this issue last week. We sent out an explainer video that told our friends exactly how to prevent losing everything on an old-school business page.
We chose video because it’s the easiest, most direct way to explain how to do something online. This all part of our Digital Insights series. Because MediaMark Spotlight is more than just a marketing company, we’re concerned about what’s going on in your business even if you aren’t a client of ours. When we discover or are made aware of important information relevant to your business, even if it has nothing to do with Digital Marketing, we’re going to send it out as a “heads up” to everyone through our email list, blog and social media accounts.