Making a name for your brand on social media is getting harder than ever. With so much different content vying for attention in users’ newsfeeds, it’s crucial to stand out—but a long-form research study won’t necessarily do the job.
Video is the name of the game for successful social media strategies in the age of infinite scroll. Read on to learn the five reasons to use video on social media.
- Brand Awareness
Think about the most powerful commercials you’ve seen in your lifetime—it’s likely you remember small details about the commercial and the brand behind it. Using video on social media works the same way. Video is more memorable than text content and when your customers really enjoy or relate to your videos, they remember your brand.
- Online Engagement
Social video content across the web leads to 1200 percent more image and text content combined! Cosmopolitan Magazine’s Facebook videos generated 53 percent more shares than text and image content on their page. Creating videos is the easiest way to get customers to interact with, remember and share your brand!
All those shares go a long way in making your business more searchable, and we’re talking about on more than just YouTube! If you optimize your video to rank on search engine pages (like the ‘Videos’ tab on Google) and include a video transcript, you’re well on your way to increasing search-ability across search engines and social platforms. In addition, videos are like blog posts in this regard because the title and meta description factor into the video’s rank.
- Video Gets Full-Attention
Creating really good video content is no easy task, and few brands hit the mark. It’s expensive, requires specialized knowledge, and (let’s be real, here) luck! Regardless, any video content stands out more than text. According to Hubspot’s Content Trends Survey, consumers give their full attention to video content while they skim much of written content. Video is easy to consume and keeps consumers interested longer than a text article.
- Video Is Dominating Content Marketing
Video content will make up more than 82 percent of all consumer internet traffic by 2020 and one study found that 72 percent of customers would rather learn about a product through a video. People are watching more video year after year and brands that deliver engaging content are being rewarded with likes, shares and comments in the millions.
Start Incorporating Video into Your Social Media Strategy
If you are just now working video into your content marketing strategy, take it slow. Incorporate video into your existing strategy rather than ditching your written content and trying to compete solely on the video front. Make sure videos are high quality without fuzz or background noise.
If you’re not sure where to start with video, think about showing your product at work, storytelling, tutorials on how to use your product or service, or teaching customers something of interest to them. Get creative!