Vintage is trendy. Antiques are cool. When you’re talking about the look and feel of your company website, however, those two things are not good. In fact, they could be undoing all of the hard work you put into other areas of your business.
Who wants to sign on with a company, head on over to their website, and feel like you’ve stepped back in time, or find out it’s sadly lacking in vital information? It calls into question whether or not the staff really have a handle on what they do if they can’t even update their site, and that’s not good for business. Don’t let that happen to you.
In 1995, CompuServe first offered a service that allowed people to create their own websites. If your company’s site has remnants of this era, you’re in big trouble. It’s important to keep your pages current and to eliminate outdated graphics or old-school looks. Customers visit your site to meet you. They want to get a feel for what kind of image you have and what kind of things you excel at. They want to feel confident that they have a qualified partner in achieving the results they’ve hired you to return. If your website gives them a bad feeling from the beginning, where do you have to go from there?
Partnering with a marketing company that has graphic designers, copywriters and other professionals at your disposal to create the site that best represents your company, could be just the solution you need. Taking a website from mediocre to magnificent is what they do. They know what things to include, what things to leave out, and how to bring your company’s image into the present day with confidence.
With the benefits of a great site behind you, you can move forward knowing your image matches your company’s vision, not its founding date. Isn’t it time your took a good look at your site?
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