Perhaps you’re reading this because you already know what it’s like to choose the wrong digital marketing company. The thousands of dollars spent on marketing initiatives that seem to go nowhere. The scattershot efforts with little to no follow-up, tracking and monitoring. The inconsistent results. The over-promising and under-delivering. The marketing “mystique” you’ve been sold and the “set it and forget it” mindset.
Now let’s talk about what’s missing and how to choose the right digital marketing company.
The right fit
First, you’ve gotta have the right fit—yours and theirs. Do they understand your business objectives and do they demonstrate that they care about your business goals and needs?
You must also have an understanding of your own expectations of the digital marketing company. Determine from the outset why you want to engage with a digital marketing company in the first place and what’s important to you as a business owner or a marketing director. Be very clear about what you’re getting from them and what they’ll be providing.
Get it all in writing.
Marketing and business expertise (not just creative)
You really want to make sure the project leads have a marketing background. Not all digital marketing firms have business development, sales and marketing expertise. Some agencies lead with creative talent, which is great, but a digital marketing company that embodies business development and marketing as well as creative brings a broader understanding to your business strategy and sales prospecting.
Tracking, monitoring and performance
How well does the digital marketing company monitor performance of digital marketing efforts, whether from web pages, email or video marketing or one-off campaigns? Do they have a consistent and effective tracking system that helps you identify prospects from top of the funnel introductions all the way through to warm-market leads and conversions? How effective and consistent is your social media and who’s reporting out on engagement? Do you know who’s opening your emails?
Tracking, monitoring and performance is just one key function of a digital marketing company and effective brand management.
At MediaMark Spotlight we put the power of the Creative Pod™ digital marketing services to work for you. We combine the brilliance of a marketing business partner with the all-in-one strategy, capabilities, and talent of a digital marketing firm at one remarkably affordable, no-surprises, monthly fee for things like email marketing, video production, brand strategy, social media marketing, content writing, graphic design, even sonic branding.