So you’ve written a blog. It’s relevant, insightful, original, and… and now what? Blogging is a great way to position yourself as an expert in your field, relate to others, and disseminate great information, but if no one is reading your blog, then it’s all for not. So, what is the best way to get your masterpiece in front of as many eyes as possible? We’ve come up with a list of ways to get your blogs out there that you may have missed!
Social Media: The Place to Share
If you’re an avid blog writer, you will more than likely have some sort of following on your social media. But even if you don’t, growing your following on social media is imperative when trying to rack up your blog’s interactions and impressions. Using smart hashtags, keywords, SEO, and analytics across the social media board is a sure-fire way to get your blog in front of people. Don’t just stop at Instagram and Facebook though, depending on your content, sharing your blog on LinkedIn, Twitter, Pinterest, Tumblr, and Google+ can help up the views on your written piece, and through sharing, can even grow your social following. All of these platforms have different ways to attract the most attention. Research ways to stand out on each, promote your posts, and don’t be afraid to re-share your own posts a few days later!
Formatting: Looks Are Everything
It turns out people don’t like staring at unorganized messes, especially when they’re trying to read and gain information. You may have written the most interesting blog ever in the history of humanity, but if your formatting is ugly and impossible to get through, almost no one will spend time reading it. Blogs that are formatted poorly, WAY too long, and just plain hard to look at, do not have lasting impressions. When presenting a blog, it’s essential to make sure it will work across all tech view-points. Consider how your blog will look on a mobile phone or tablet instead of just a computer. Your spacing should be consistent, your length should be concise, and your information should be interesting and insightful – skip these steps, and your readers are sure to skip your next blog post.
Email Marketing: You’ve Got Mail!
While sharing your blog posts on social media is an absolute must, email marketing is also a great way to share your writing with a more concentrated group of people. More than likely, if someone has given you something as personal as their email to receive your newsletters, blogs, and other sendables, they want to hear what you’ve got to say! Sending your blogs via email and also presenting your followers with the opportunity to sign up for your email is a great way to grow your email marketing lists and develop a stronger relationship with your following. When sending your blog via emails, it’s crucial to know the best times to send mass-emails to your following. Using analytics to discover who your audience is and when the most optimal sending times are corresponding to that specific audience is a great way to maximize your blog views within your email lists.
Comments and Forums: Give the People What They Want
Opening your blog up to a forum or making a way for readers to leave comments can produce new blog topics for you and answer questions and deepen understanding for your readers! Readers have a different perspective than writers and may have questions on the written material. Answering these questions can produce more content for you and show your readers that you are actively listening to them and interacting with them!
So the next time you have a fantastic blog and want to make sure it reaches as many readers as possible, use these tips to grow your following and expand your impressions!