Did you know: TikTok has become an SEO platform? That means that along with the other search engine results that come up when you enter keyword searches, you’ll get not just websites, YouTube videos and Twitter posts, but also TikTok videos on Google and other search engine results pages.
What does this mean for your business?
It means that if you do SEO or search engine optimization right—applying keyword strategy to your TikTok videos just as you would to your web pages—your videos, over time, will get the visibility they deserve. Getting TikTok videos on Google requires applying consistent SEO strategy, similar to strategic SEO for websites, blogs and other digital content.
What’s involved in keyword strategy?
Keyword strategy is an art and a dance. It requires researching words and phrases that you “think” people are looking for related to your business, then cross-checking what people are “actually” looking for when it comes to those keywords and phrases.
Then you compare what your competitors are already doing with those words and phrases and see which keyword phrases you have a good chance of ranking for on the first page of search engine results for—based on monthly demand (how many people are searching) vs. supply (how many competitors already have good content for that keyword). You make a judgment call on a “sweet spot” or keyword phrase you think you can rank for based on all of the above considerations.
Good keyword strategy and on-page SEO is best left to the experts. It requires constant monitoring, analytics and feedback—and content revision when pages aren’t performing.
How to get TikTok videos on Google
For every TikTok video you create, there’s a narrative of some sort, whether you’re doing a voiceover or music or on-screen content. Here are three quick tips for getting TikTok videos on Google:
- Identify the main keyword phrase or topic of your TikTok video. Conduct keyword research to determine how (or if) that phrase is being searched. You may need to adjust the order of the words or modify the way the phrase is being used. It may feel inconvenient, but ideally, you’ll want to conduct the keyword research associated with your TikTok topic before you make the video. This way you can make sure to include the exact keyword phrasing in your video content.
- Search up the “big” hashtags in TikTok. By big, we mean the more broad-reach, general category hashtags. Chances are, your topic falls under a large umbrella topic that thousands, perhaps millions of people are searching for, hashtag-wise, in TikTok. Be sure to include those big hashtags to help get your TikTok videos on Google. You’ll also find hashtags that are more niche and specific to a narrower audience or topic. Those are fine to include as well.
- Use keywords in your TikTok post. Another way to help get your TikTok videos on Google is to use your strategic keyword phrase in your TikTok post. This leverages SEO power for your video along with the hashtags that you use.
If you’re not sure about this SEO stuff, team up with a digital marketing partner who can get your TikTok videos, website, and other digital channels on the search engine results pages.
Need help navigating what’s happening with TikTok? That’s where social media marketing and SEO expertise combined, come in.
At MediaMark Spotlight, our Creative Pod digital marketing platform includes all-in-one, affordable digital marketing services for businesses generating $10M to $300M in annual revenue.