Did you know the brain processes images 60,000 times faster than words? What does this have to do with marketing your business? EVERYTHING!
You only get one chance to make a first impression and in today’s busy world making a good impression, quickly, is crucial. In general, people are spending less time reading long expositions and more time scrolling in search of a photo that catches their eye or whose message speaks to them. For those potential customers, who will take the time to read your message, the accompanying image needs to be impactful enough to stop them from the ever-so-common social media scroll. Not just any photo can do this. The most effective photos are typically clear, bright, creatively composed not to mention of professional quality. If your photo doesn’t capture the attention of potential customers, guess what? Your competitor’s photos probably will.
When a customer is deciding between you and your competitor, they will most definitely lean towards the business that has a clear visual message in their branding rather than one of lesser character. Simply put, photographs that are grainy, dark or just uncreative in composition will not represent your business in the best light. If your marketing campaign doesn’t convey quality, effort and attention to detail; what might it say about your everyday business practices? Your objective is to immediately give your potential customers a reason to contact you; opening the door for customer engagement, relationship development and trust building.
Within your marketing strategy, you should have a vision of the best way to showcase your brand through imagery. Creative imagery can effectively express your mission statement, your business model and/or the personality of your professional team. The word “social” is in social media for a reason. Even with businesses, people want to connect on a more personal level. Photographs that share your business’ journey or introduction of your employees tend to connect more with the audience while encouraging a more personal relationship with your potential customers
This is why having a professional, who has experience in marketing strategy and a creative vision, is so beneficial.