Whether you’re an e-commerce website, a news blog, or a local business, the ultimate goal of your marketing efforts are to generate revenue and raise your company’s notoriety. Your options for marketing your business are immense- Everything from traditional tactics like direct mail marketing, promotional items and radio advertising, to new age marketing tools like mobile website development, social media marketing and search engine optimization. So how do you know where to start? One of your strongest allies in developing an effective lead generation campaign is learning from the success of others. Luckily, finding marketing case studies is fairly simple, as many agencies have examples available online, which you can utilize to develop your strategy. By researching what your competitors and industry peers are doing to earn business, you can create a better focused and more lucrative marketing plan. Here’s just a few effective lead generation tactics, plus some real life case studies:
Website Design & Optimization: Starting to build a web presence before you have a website is like putting your cart before the horse. Your website serves as a central hub for your business, and even small, seemingly inconsequential elements can be the difference between a visitor becoming a customer or never coming back. And after your site is launched, it takes continual testing and updating to reach more customers and improve your online lead generation. The most effective way to do this is through search engine optimization and content marketing.
Real Life Example: The Dentists at Brinton Lake were looking to do a complete overhaul of their online presence- Starting first by reaching out to Media Mark Spotlight, who designed for them a new website, then built brand awareness through search engine optimization and a variety of content marketing tactics like blogging, email campaigns and social media. This combination of a well designed website, and continuous optimization has significantly increased their patient base.
Video Marketing: If a picture is worth a thousand words, a video is worth a million. Video marketing is easily one of the most effective lead generation tactics around, and with 100 hours of video being uploaded to Youtube every minute, video is quickly becoming the go-to medium for communicating branded messages. While creating and sharing a video online may be easy, shooting an effective piece that emotionally connects with an audience requires strategic thinking and creative know-how.
Real Life Example: When it comes to cheeseburgers- Don’t just tell us about how delicious they are- Show us! That was the idea behind a video campaign for Cheeburger Cheeburger. Working closely with the marketing team of MediaMark Spotlight, Cheeburer Cheeburger in Oaks, PA launched a video that was able to successfully communicate the restaurant’s brand statement…and get a few stomachs growling!
Social Media Marketing: Marketing campaigns are no longer a one-sided conversation. Now, your customers have a voice. And social media allows you to get immediate feedback, as well as solve customer service issues and generate new leads- All in real time. Social media can be a very effective lead generation tool, but the approach is entirely different than traditional marketing. Companies use social networks like Facebook and Twitter to build their credibility and gain the trust of their audience. Soon enough, their followers recognize them as thought leaders in their industries. And they don’t just become customers, but brand advocates.
Real Life Example: When you run a gym, you need a way to be able to quickly share up-to-date information with your members, as well as keep them in the know about new classes, contests and promotions. 10th Street Gym in Wildwood has been effectively using their social media pages to stay in touch with their clientele, as well as keep them entertained and informed with intriguing tidbits and funny photos related to maintaining a healthy lifestyle.
Mobile: In 2014, mobile Internet usage will exceed desktop usage for the first time ever. Needless to say, the mobile revolution is well underway, and businesses need to be ready to market their business and generate leads in an on-the-go world. This means you need to create responsive web properties that work across all devices, as well as provide easily accessible web content that fits, literally, in the palm of the users’ hands.
Real Life Example: The Castle Group understands the importance of having a mobile web presence. As a marine engineering firm, they need a versatile website that is both dynamic and professional. Their website at wjcastlegroup.com automatically adapts to the web users device, providing full access to their site content through desktop, mobile or tablet. This means that no matter how a visitor comes to them, The Castle Group never misses a lead generation opportunity!
Want to see more digital and traditional marketing lead generation? Contact MediaMark Spotlight today!
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