Marketing

Sep 09

Are You Paying More Than You Should For Digital Marketing?

You need good a good marketing strategy. What you don’t need are big marketing mark-ups to go along with that strategy, which is what you get when you go with many traditional agencies. They charge you more for marketing materials and services simply because they can, and customers have gotten... read more →
Sep 03

Is your digital marketing strategy the same as everyone else’s strategy?

Is your digital marketing strategy the same as everyone else’s strategy? If it is, there’s a problem. Your company has its own set of needs, challenges, strengths and unique traits, so why shouldn’t your marketing strategy reflect that? Having a cookie cutter plan may work for your marketing company, but... read more →
Aug 28

Here’s When A Strong Digital Strategy Can Hurt You

You’ve got a strong digital strategy in place for your organization and you think you’re good to go. Who needs more than that, right? Mission accomplished! Unfortunately, this plan can quickly and painfully sink you. Here’s why.   A powerful digital strategy is only part of the picture. Once in place, sitting... read more →
Aug 11

Why Partnerships in Marketing Are So Important

Not everything in Marketing is a competition. You don’t always have to be pushing people aside to get the sale and the customer. Sometimes, partnering with them can be positive for both of you.   Why is this the case? Customers who see you working with a complimentary organization gain more trust... read more →
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Jun 18

Social Media, Do You Have A Strategy?

When it comes to using social media, many companies, big and small, go in without a plan. If they understand the platforms at all, they often think that just being on them is enough. There’s nothing further from the truth. If you’re posting and showing up here-and-there without a real... read more →
Jun 10