May
30
Anyone who has been on the internet a decent amount of time can remember the days when reading multi-page blog posts was the norm. This was how information was relayed, in long-post formula. There wasn’t a ton of information out there, so you’d take what you could get. In addition,...
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Apr
25
Vintage is trendy. Antiques are cool. When you’re talking about the look and feel of your company website, however, those two things are not good. In fact, they could be undoing all of the hard work you put into other areas of your business. Who wants to sign on with...
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Feb
14
MediaMark Spotlight’s Creative Pod is now offering an unprecedented deal: unlimited 40-second videos. But first, this story: MediaMark Spotlight was born in Philadelphia. So, as you might imagine, there was a lot of family insanity as the Eagles pulverized whoever that other team was and advanced to Super Bowl LII....
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Jun
04
How do you drive potential customers to your website? Can they scan a QR code or click on a link in an email? What if they need to search online? For almost twenty years, we’ve been able to “Google that.” It seems inconceivable that an entire generation may never open...
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May
24
Following and Liking Social Media Social media has revolutionized the world as we know it. Childhood friends reunite, talented performs get discovered, and more people try to DIY. That’s just scratching the surface. From a business perspective, social media has transformed advertising too. Customers no longer have to flip through...
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Feb
21
Forget for the moment that apps are expensive and time-consuming to develop, launch and support. And, that successful apps have millions of users in the general public, while a B2B app is limited to...who? That’s just one critical issue you have to address before deciding whether or not creating an app...
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Feb
14
Thanks to a happy collision of technology, marketing, and connectivity, videos are now cheaper to make and more popular than ever. Videos for sales, demos, training and other bits of business are practically inescapable. And while the more elaborate videos can quickly get expensive, keeping your costs and your message...
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Jan
23
The problem with writing up “The Gina Ferraro Approach” comes with trying to approach Gina Ferraro. The CEO of marketing juggernaut MediaMark Spotlight is always on the move. Maybe that’s why Ferraro communicates in terse, to-the-point statements. No flowery musings on the state of the world, no girlhood memories...
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Jan
18
There’s an independent pharmacy in Northeast Philadelphia that’s been in business for almost forty years. This little pharmacy sits between a Walgreens and a CVS, with a Rite-Aid just another block away. The independent pharmacy fills prescriptions and sells a small selection of sundries, lottery tickets, magazines and cigarettes. There’s...
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Jan
03
It’s the final ritual of the holiday season that started with Thanksgiving, and while many ignore it, many more make New Years’ resolutions an important component of their holidays. Why? Look at the calendar. The very first day of a very new year seems like the perfect moment to reflect...
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