How to tell, and what to do It’s time for the big meeting. The client waits as the marketing team, wearing suits and ties, struggles to get their PCs to properly display their 40-slide PowerPoint presentation. Too late. The client has mentally moved on before the first slide was displayed.... read more →
Jun
29
Jan
24
Once upon a time, before laptops, tablets and smartphones atomized our desks, file cabinets and conference rooms, an enterprising salesperson could simply walk into a corporate office, ask for, say, the marketing director—and actually be led back to meet them. With today’s “offices” often being carried in pockets and purses,... read more →
Nov
17
We cannot emphasize enough the value of LinkedIn as a Professional, Social Media platform for any business, especially a “Business to Business” (a.k.a. “B2B”) company. Having a presence on social media is just-about a given in today’s business environment, but putting news and information about your company on Facebook, Twitter,... read more →
Jan
28
When was the last time you looked at your LinkedIn profile? If you’re not checking in on LinkedIn every day, you might be missing out on a huge opportunity to reach out to people who might be expressing an interest in you or your business. One way you can determine... read more →
Jul
08
You’ve decided to start a small business and you have developed a business plan. You found a beautiful facility on a bustling Main Street in a high-income area. You’ve ordered the stationery with the crisp letterhead, hired all your employees and otherwise invested $500,000 into your dream. Fast forward six... read more →
Jul
07
In today’s fast-paced, ever-changing, App-centric world, time is often something people just don’t have, well, time for anymore. People want information fast, quick, and now. When it comes to promoting your business, a marketing video is a great asset. Video is everywhere and easily accessible on all platforms. The... read more →
Jun
12
When it comes to blogging, the idea is to write as if you were speaking to your best friend; it needs to be conversational and to-the-point. With the advent of technology, most of it being born every day, people are becoming more and more busy. It’s Short Attention Span Theater.... read more →
May
20
Operation Enduring Warrior, a veteran-founded nonprofit organization today announced their partnership with MediaMark Spotlight, a top national digital marketing firm. Operation Enduring Warrior creates awareness, offers honor, and provides support for our nation's wounded veterans through a variety of challenging physical, endurance, and athletic programs. “We couldn’t be happier to work... read more →
Jul
17
If you Google something on your personal computer, and then Google exact same thing from a friend's computer, you may get a very different page of results. Why is this? Shouldn't the best results be the same? The reason the results are different is because Google personalizes search results. That... read more →
May
09
In a recent keynote address on ebooks, author Neil Gaiman relayed late author Douglas Adams' opinion maintaining ebooks are a great leap forward in technology, but traditional (physical paper) books will always be around. Adams stresses physical books will endure for the same reason sharks survived the dinosaurs' extinction –... read more →