Are you looking to boost your marketing game? Marketing is a vast, ever-growing field and if you don’t work specifically in the industry, it’s hard to keep up and sometimes even harder to know where to start. Here are some common customer questions that may help you get started.
What are the best channels for generating leads? Without leads there are no customers. The internet is a huge place and to narrow down the best platforms for your particular business is to determine your target audience first. Demographics play a large part in deciding how much emphasis you should place on email campaigns, social media, LinkedIn, Google and others. Identifying where your potential customers are spending their time is a priority. In general, Google remains one of the strongest ways to generate leads which means your website and SEO game needs to be strong.
How can I improve the performance of my campaigns? There are two effective ways to ascertain this. The first is controlled testing of 2 different versions of the same thing to see what your audience gravitates to and responds to better. Depending on your target audience – one version is surely going to get more attention than the other. Be patient, this might take some time. Also, always monitor your analytics. Understanding the data and applying it appropriately is huge. If a style of marketing isn’t producing results; find a different way to approach it. Keeping in mind, with many platforms such as social media – you must be somewhat patient to see organic growth.
Do you need a blog? Yes, pretty much all businesses, in all industries, will benefit from blogging. It not only helps with your SEO, resonates authenticity and trustworthiness in your brand but allows a constant connection with your customers by providing them with relevant information directly from you to them.
Should I use social media? Simply put, oh my gosh, YES! In today’s techy world, people are searching businesses, reviews and recommendation through social media by the minute and the numbers continue to grow. There are billions of people scrolling and searching social media daily and it is a missed opportunity for your business to not be present and active.
How do I convert more leads into customers? Instead of looking at the quantity of leads, be sure to pay close attention to the quality. You want to ensure that your leads are actual people who are interested in what you’re offering. Determine the most useful channels and target audience for your brand. Encourage customer feedback by requesting reviews, check-ins and shares on social media and pay close attention to your analytics as mentioned above – these metrics will help you pinpoint your conversion rate and where it’s coming from.
“Business has only two functions – marketing and innovation.” ~ Milan Kundera