One of the things about being in marketing, especially digital marketing, is there are often terms that get thrown around that mean absolutely nothing to anyone else. We forget that business owners speak a language that is all about dollars and cents, profit and loss, sales and revenue. “Demand generation” is one of those terms.
Demand generation, in simplest terms, means creating demand for your product or service. Put another way, it’s the process of making the consumer aware of your product or service, cultivating a relationship with that consumer, providing them with valuable information at no cost and then moving toward a place where that consumer is most likely to want to buy your product. In the past, we just called this the sales process but today, with the consumer being bombarded with so much information, especially on the Internet, it’s critical to look at ways that you can influence the extent to which you can make the consumer aware that you’re there all the way to the point where they become a paying customer.
One of the things we do at MediaMark Spotlight is handle the entire demand generation process for you. It starts with us making you as visible as possible on the Internet. This means we make sure people can find you on the Internet, that when people are doing a search using specific keywords, they find you before they find your competition. It includes providing the highest quality content to cultivate consumers who might be interested in your product and/or service. We deliver this dedicated and strategic content over a period of time, be it through social media, your blog, your email marketing, videos on Youtube and any channel we think will make the most sense for making people aware of you and also creating a level of trust in the consumer. With this concerted effort to earn the consumers’ trust, we focus in moving that consumer closer to making a purchase from you.
This entire process is very involved and requires dedicated resources to get the result you’re looking for and need. Most businesses don’t have in-house experts that do this kind of demand generation. Even worse, when you don’t have experts doing this work, you can find more harm being done to your business than any benefit that might be derived.
At MediaMark Spotlight, we specialize in Demand Generation that helps create new customers for you and help you maintain the customers you already have. We’d love to talk to you about demand generation and would welcome the opportunity to provide you with a free assessment of your efforts to date and provide you with suggestions for what else you might do to improve your results. If this sounds of interest to you, give us a call at 215-680-6917 or email us at firstname.lastname@example.org. Just a few minutes of your time could result in a whole new wave of customers for you!
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