SEO

Jan 25

Blogging for Better Search Engine Ranking (in Any Industry)

Blogging for better search engine ranking makes sense for any industry as it allows you to add fresh, relevant content to your website on a regular basis. This can help improve your website's visibility in search results because search engines favor websites that regularly publish high-quality, relevant content. It shows... read more →

January 25, 2023
Gina Ferraro
Brand Management, Creative Pod, SEO - Media Mark Spotlight, SMM Services, Web Content

Jan 03

Why Your Business Needs SEO for Lead-Gen and More

If you own a business, you likely understand the importance of having a strong online presence. After all, more and more people are using the internet to find products and services, so if you want to attract potential customers, you need to make sure that your business can be easily... read more →

January 3, 2023
Gina Ferraro
Brand Management, SEO - Media Mark Spotlight, Web Design

Oct 17

Blogging as a Marketing Tool: What’s the Value?

Of all the tools in your toolkit, from email marketing to social media what’s the value of blogging as a marketing tool? Big value, as it turns out. Because blogging is one of the best ways to churn out new content on your website on a regular basis, and new... read more →

October 17, 2022
Gina Ferraro
Business Common Sense, SEO - Media Mark Spotlight, Web Content

Sep 24

Beware Before You Hire In-House Talent To Do Your Digital Marketing

It seems like the perfect idea: hiring someone from within your organization to handle your marketing and social media. Who could know your company better than someone who’s already there, right? While an in-house hire may indeed know your organization, what they might not know are the specifics of developing... read more →

September 24, 2019
Gina Ferraro
Business - Social Media Mistakes, Business Common Sense, SEO - Media Mark Spotlight

Aug 03

SEO: The Missing Piece of Your Marketing Puzzle

To many, the use of search engines is a basic part of how we use the internet. The phrase, “Just Google it” has become a basic term in our internet vocabulary. Search engines carry thousands of results on any given topic. However, whether it is short attention spans or busy... read more →

August 3, 2017
Gina Ferraro
News - Media Mark Spotlight, SEO - Media Mark Spotlight

Jun 22

CONTENT MARKETING 2017: TRENDS AND TRAPS

“Content marketing has become an almost universal tactic,” says reporter Anthony Carranza. Here’s the latest update on the most effective practices and most useful programs. In today’s fast-paced digital world, content marketing is the heart of marketing. When it comes to building brand awareness, connecting with your target audience, building... read more →

June 22, 2017
Gina Ferraro
News - Media Mark Spotlight, SEO - Media Mark Spotlight

Jan 24

How dead is cold calling?

Once upon a time, before laptops, tablets and smartphones atomized our desks, file cabinets and conference rooms, an enterprising salesperson could simply walk into a corporate office, ask for, say, the marketing director—and actually be led back to meet them. With today’s “offices” often being carried in pockets and purses,... read more →

January 24, 2017
Gina Ferraro
Marketing, News - Media Mark Spotlight, SEO - Media Mark Spotlight

Jul 27

Bad SEO Practices: Keyword Stuffing

For our first blog in a new series that will introduce you to bad search engine optimization practices,we are going to take a look at one of the worst – Keyword Stuffing. What is considered Bad SEO? Practices that are unethical, outdated or are outside the boundaries of Google webmaster... read more →

July 27, 2015
Gina Ferraro
News - Media Mark Spotlight, SEO - Media Mark Spotlight

Mar 05

Google Won’t Rank Your Site If It Isn’t Like This…

Is your company’s website optimized for mobile? If it isn’t mobile-friendly, you may be out of luck when it comes to getting top ranking Google search results. What does “mobile-friendly” mean? Let’s start with what it doesn’t mean. Have you ever looked up something up in Google on your smartphone... read more →

March 5, 2015
Gina Ferraro
Community - Media Mark Spotlight, News - Media Mark Spotlight, SEO - Media Mark Spotlight