Blogging for better search engine ranking makes sense for any industry as it allows you to add fresh, relevant content to your website on a regular basis. This can help improve your website's visibility in search results because search engines favor websites that regularly publish high-quality, relevant content. It shows... read more →
Jan
25
Jan
03
If you own a business, you likely understand the importance of having a strong online presence. After all, more and more people are using the internet to find products and services, so if you want to attract potential customers, you need to make sure that your business can be easily... read more →
Oct
17
Of all the tools in your toolkit, from email marketing to social media what’s the value of blogging as a marketing tool? Big value, as it turns out. Because blogging is one of the best ways to churn out new content on your website on a regular basis, and new... read more →
Aug
24
Did you know: TikTok has become an SEO platform? That means that along with the other search engine results that come up when you enter keyword searches, you’ll get not just websites, YouTube videos and Twitter posts, but also TikTok videos on Google and other search engine results pages. What... read more →
Sep
24
It seems like the perfect idea: hiring someone from within your organization to handle your marketing and social media. Who could know your company better than someone who’s already there, right? While an in-house hire may indeed know your organization, what they might not know are the specifics of developing... read more →
Aug
03
To many, the use of search engines is a basic part of how we use the internet. The phrase, “Just Google it” has become a basic term in our internet vocabulary. Search engines carry thousands of results on any given topic. However, whether it is short attention spans or busy... read more →
Jun
22
“Content marketing has become an almost universal tactic,” says reporter Anthony Carranza. Here’s the latest update on the most effective practices and most useful programs. In today’s fast-paced digital world, content marketing is the heart of marketing. When it comes to building brand awareness, connecting with your target audience, building... read more →
Jan
24
Once upon a time, before laptops, tablets and smartphones atomized our desks, file cabinets and conference rooms, an enterprising salesperson could simply walk into a corporate office, ask for, say, the marketing director—and actually be led back to meet them. With today’s “offices” often being carried in pockets and purses,... read more →
Jul
27
For our first blog in a new series that will introduce you to bad search engine optimization practices,we are going to take a look at one of the worst – Keyword Stuffing. What is considered Bad SEO? Practices that are unethical, outdated or are outside the boundaries of Google webmaster... read more →
Mar
05
Is your company’s website optimized for mobile? If it isn’t mobile-friendly, you may be out of luck when it comes to getting top ranking Google search results. What does “mobile-friendly” mean? Let’s start with what it doesn’t mean. Have you ever looked up something up in Google on your smartphone... read more →