“YOU GOTTA KNOW SOMEBODY.” OH, WE DO.
With over three decades’ worth of successful business development projects, MediaMark Spotlight can often go beyond the capabilities of a typical marketing group by connecting you directly with your industry’s movers and shakers. We can:
- Arrange meetings with key decision-makers
- Assist you in presentations
- Build and maintain effective networking pipelines for you
- Foster relationships to increase sales, revenues and profits
- Uncover “hidden” prospects
We work with you to make the right choices, at the right times, with the right people.
HOW DO WE DO IT? BALANCE.
Some say Marketing and Creative don’t belong under the same roof. MediaMark Spotlight happily disagrees.
We’re structured to give equal weight to both. In fact, we couldn’t offer one without the other.
The benefits to you are obvious: you get complete marketing/advertising programs based on your Business Development goals. You get unlimited service for a set monthly fee. And you can dispense with the expense of maintaining your own marketing department.
Among the most critical marketing objectives for any B2B company is generating quality business leads. National survey data including a recent Marketing Sherpa B2B benchmark report confirms the number one challenge of B2B marketing companies is indeed generating high quality leads (78%). Another recent survey from B2B Marketing Magazine showed the top two priorities in B2B marketing were increasing both quantity of leads (50%) and quality of leads (53%).
At MediaMark Spotlight, we are skilled at generating numerous well qualified client business lead opportunities for conversion into sales and increased revenues. Our B2B lead generation approach begins with fully understanding your value proposition, your target audience and how to reach them. We clearly define and segment your target buyer demographics, their unique business challenges and key factors driving their ultimate buying decisions. Through our proven target audience identification and assessment, we’ll create a powerful brand strategy for your company; including effective differentiation from your competition, clear and consistent messaging and winning promotional strategies that engage and convert your prospects into buyers!
Selling to B2B companies whose products have long buying cycles requires offering them compelling deliverables that improve business efficiencies translating into increased profits. Simply put – your value proposition needs to be clear, concise, compelling and consistently communicated across all media. Once you have the right message content, quality lead generation demands content deployment via targeted media channels. Content falls under two main categories:
- Demand Generation: deploying content via inbound marketing channels as well as outbound.
- Lead Nurturing: using email marketing drip campaigns to persuade a cold lead into a warm one, typically via marketing automation.