Blogs are an excellent way for your website to continue producing content to show Google and other search engines that you have fresh, relevant, new content on a regular basis. This is good for search engine rankings. It’s also common for users to find your website this way because blog content covers a wide range of topics users might be looking for—even if the user isn’t your prospective customer, per se.
When users find your content and spend time on your pages, the search engines recognize that your website is providing valuable content related to the topic (and relevant keywords on your page). Google et al rewards your website for this by improving your page’s rankings in the Search Engine Results Pages (SERPs).
MediaMark Spotlight’s content writers develop high-quality content about topics you propose that are relevant to your business. We conduct keyword research related to the topic and write compelling headlines. You approve the content, and we publish it on your website. We then promote the blog post through a variety of methods, including email to your distribution lists and social media posts to your followers. This drives people to your website, which increases brand trust and loyalty, and increases engagement across the board.
All ships rise with the tide when it comes to SEO and web pages. the tide when it comes to SEO and web pages.
You know that little line of text, usually a sentence or two you see when your listing comes on the Search Engine Results Pages? That’s your meta description, also called the Google Summary.
We identify a strong keyword phrase, based on keyword research, competitor analysis and consultation with you—because you know your business the best—to incorporate into your main page meta description. This will help best summarize your website and help users determine if they’re in the right place.
There are meta descriptions for every page of your website. We do keyword (KW) research for all those other pages and identify which keyword phrases you have the best chance of ranking for organically on the first page of the SERPs—and that’s the KW phrase we go with for that page (or “pillar of content” per previous section).
There’s nothing magical about meta descriptions.
Then we give it about 60 to 90 days. That’s about how long it takes Google and the other search engines to “spider” or “crawl” your site and notice all the changes we’ve made, and determine where to rank your pages.
Then we take another look and see how your pages are ranking based on what we estimated. Sometimes we hit the mark. Sometimes we don’t. That’s how SEO goes—and no one can make promises because Google is always changing its algorithm. However:
When you apply best practices and you bring integrity to content creation on the web, you will (generally) be rewarded!
Do you know what keywords your competitors are ranking for or how strong their performance is in the SERPs? We’ll take a look and show you! And we’ll o er guidance and strategy, incorporating our insights into content creation, revision, and on-page and off-page SEO.
What keywords is your website currently ranking for? Maybe you’re getting some traction with some KW but not the ones you really want. Or maybe you’re trying to rank for KW that are too competitive. We’ll take a look at how your pages are performing. We’ll keep what’s working and transform what’s not.
How much tra c are you generating and is it increasing month-over-month, year-over-year? Are there any insights we can glean about your potential customers based on analytics reporting? What questions should we be asking?
Once we have made changes to your website and have implemented Creative Pod services, we expect to see steady growth and improvement over time. We’ll explore and discuss this with you on a regular basis.
We use a variety of SEO tools including Google Analytics, SEMrush, Moz, and others, to track and monitor page and brand performance.
