SEO STRATEGY GUIDE

MEDIAMARK SPOTLIGHT
SEO STRATEGY GUIDE

Implementation of effective SEO strategy consists of a variety of activities that must be performed in conjunction with one another to elevate your brand and help your business be found—whether via a page on your website or on social media or the first page of a search engine listing.

At MediaMark Spotlight, we take a holistic, integrated approach based on SEO best practices that includes on-page as well as on-page SEO to improve your organic search rankings. We don’t rely on trickery, such as paying for backlinks. We help you produce high-quality, consistent content reflective of your high-quality brand, and we ensure that your brand is well-represented and optimized for search engines across all platforms.

HERE’S HOW WE DO IT.

SEO Services Philadelphia

OFF-PAGE SEO
GOOGLE

Google My Business Listing
If you have a brick-and-mortar business, you absolutely need a Google My Business listing. This improves your visibility in search results and puts you on the map, literally, with Google maps. It also positions you for Google Reviews.

Google Reviews
If you already have a Google My Business listing and Google Reviews—and your business averages four- to five-star reviews—you should leverage those reviews on your website. In the digital world, customer reviews drive consumer decision-making! MediaMark Spotlight’s web experts can integrate customer reviews and testimonials garnered from Google Reviews into your new or existing site.

OFF-PAGE SEO
LINKEDIN

LinkedIn Profile
MediaMark Spotlight supports your staff members by making sure their LinkedIn profiles are optimized with strategic keywords and phrases relevant to your business and having their individual social media profiles best portray your brand across platforms.

LinkedIn Business Page
MediaMark Spotlight helps you set up a LinkedIn business page if you don’t already have one, ensuring a high-quality logo, concise and compelling About page, and connected LinkedIn profiles of your employees to support an engaged, useful business page. A LinkedIn business page allows you to better recruit top talent, promote thought leadership from within your
organization, and enhances your brand across digital experiences.

Linked in Icon

Having a social media presence still matters

OFF-PAGE SEO
FACEBOOK, INSTAGRAM,
TWITTER AND TIKTOK

SEO Services Philadelphia

Imagine when a prospective customer goes to find you on Facebook and the last post was three weeks ago. The impression might be: “They’re not that ‘active.’” – on social, or out in the world. It’s imperative to have a cohesive, lasting impression on social.

We ensure your social media logo, handles, and About descriptions are not only “there” but consistent, informative, and engaging. But not all businesses need every single social media platform. We’ll help you determine where your prospective customers (audiences) are and help you focus there while also keeping in mind what’s realistic. No sense in having a TikTok account if you only post to it once a year!

Our social media strategists get to know your business and your brand identity, cultivating a consistent tone and voice across social media platforms. We create monthly social media calendars for your company with high-quality editorial and visual content that keeps your audiences informed and engaged, and we provide monthly social media reports on engagement—not just Likes and Followers, but who’s engaging with your content?

SEO Services Philadelphia

OFF-PAGE SEO
YOUTUBE

As with every other social media outlet, it takes time to build a following on YouTube. We help you build quality Followers through drip email, consistent messaging across all digital marketing, persuasive calls to action, and meaningful, SEO-driven video titles and descriptions with strong calls to action that also include links to your other social channels.

Everything ties in together and we know how to keep the wheels of the
Creative Pod™ machine moving!

OFF-PAGE SEO
PRESS RELEASES

If you have a press release that gets picked up by a third-party or the newswire, this is an example of off-page SEO. We help ensure your press release is optimized for SEO and there are strategic links within the content that drive back to your own website.

SEO Services Philadelphia

ON-PAGE SEO
BLOG

Blogs are an excellent way for your website to continue producing content to show Google and other search engines that you have fresh, relevant, new content on a regular basis. This is good for search engine rankings. It’s also common for users to find your website this way because blog content covers a wide range of topics users might be looking for—even if the user isn’t your prospective customer, per se.

When users find your content and spend time on your pages, the search engines recognize that your website is providing valuable content related to the topic (and relevant keywords on your page). Google et al rewards your website for this by improving your page’s rankings in the Search Engine Results Pages (SERPs).

MediaMark Spotlight’s content writers develop high-quality content about topics you propose that are relevant to your business. We conduct keyword research related to the topic and write compelling headlines. You approve the content, and we publish it on your website. We then promote the blog post through a variety of methods, including email to your distribution lists and social media posts to your followers. This drives people to your website, which increases brand trust and loyalty, and increases engagement across the board.

All ships rise with the tide when it comes to SEO and web pages. the tide when it comes to SEO and web pages.

ON-PAGE SEO
META DESCRIPTIONS

You know that little line of text, usually a sentence or two you see when your listing comes on the Search Engine Results Pages? That’s your meta description, also called the Google Summary.

We identify a strong keyword phrase, based on keyword research, competitor analysis and consultation with you—because you know your business the best—to incorporate into your main page meta description. This will help best summarize your website and help users determine if they’re in the right place.

There are meta descriptions for every page of your website. We do keyword (KW) research for all those other pages and identify which keyword phrases you have the best chance of ranking for organically on the first page of the SERPs—and that’s the KW phrase we go with for that page (or “pillar of content” per previous section).

There’s nothing magical about meta descriptions.

Then we give it about 60 to 90 days. That’s about how long it takes Google and the other search engines to “spider” or “crawl” your site and notice all the changes we’ve made, and determine where to rank your pages.

Then we take another look and see how your pages are ranking based on what we estimated. Sometimes we hit the mark. Sometimes we don’t. That’s how SEO goes—and no one can make promises because Google is always changing its algorithm. However:

When you apply best practices and you bring integrity to content creation on the web, you will (generally) be rewarded!

COMPETITOR ANALYSIS

ON-PAGE SEO
COMPETITOR ANALYSIS

Do you know what keywords your competitors are ranking for or how strong their performance is in the SERPs? We’ll take a look and show you! And we’ll o er guidance and strategy, incorporating our insights into content creation, revision, and on-page and off-page SEO.

On-page Seo Competitor Analysis

ON-PAGE SEO
COMPETITOR ANALYSIS

What keywords is your website currently ranking for? Maybe you’re getting some traction with some KW but not the ones you really want. Or maybe you’re trying to rank for KW that are too competitive. We’ll take a look at how your pages are performing. We’ll keep what’s working and transform what’s not.

On-page Seo Google Analytics Review And Assessment

ON-PAGE SEO
GOOGLE ANALYTICS
REVIEW AND ASSESSMENT

How much tra c are you generating and is it increasing month-over-month, year-over-year? Are there any insights we can glean about your potential customers based on analytics reporting? What questions should we be asking?

Once we have made changes to your website and have implemented Creative Pod services, we expect to see steady growth and improvement over time. We’ll explore and discuss this with you on a regular basis.

On-page Seo Analytics Monitoring And Performance

ON-PAGE SEO
ANALYTICS MONITORING
AND PERFORMANCE

We use a variety of SEO tools including Google Analytics, SEMrush, Moz, and others, to track and monitor page and brand performance.

On-page Seo Pillar Content Topic Cluster Approach

ON-PAGE SEO
PILLAR CONTENT/TOPIC
CLUSTER APPROACH

In recent years, digital search has changed significantly as more users search via mobile and voice-activated devices. MediaMark Spotlight has changed along with and ahead of this curve as many millions of websites remain outdated and following old methodologies regarding content creation and search.

We identify “content pillars” based on your lines of business and, if applicable, existing content. We audit your existing content, identify its strengths, and look for opportunities to develop complementary content related to those content pillars. We then look for topics around which to create “clusters” of other topics. This often looks like:

  • Creating new blogs with the same keywords as existing topics
  • Re-organizing content so that all content related to that topic resides together

Remember: All ships rise with the tide. Same idea!

On-page Seo Structured Content For Serp Features

ON-PAGE SEO
STRUCTURED CONTENT
CLUSTER APPROACH

SERP Features include things like Featured Snippet (that little block of information that appears at the top of Google SERPs, that’s the “best answer” for the question a user asks when searching). Other SERP features include Google Reviews, FAQs, People Also Ask, and more.

One organic search strategy we employ at MediaMark Spotlight is structuring web content to answer questions users are asking when searching. By structuring content to answer questions, your content has a better chance of appearing as an SERP Feature. Not every page lends itself to this format but we make sure to employ this tactic as part of our overall SEO content strategy.

SEO Services Philadelphia

ON-PAGE SEO
STRUCTURED CONTENT
FOR VOICE SEARCH

Think about the way you search for information nowadays. Many users ask Alexa or Siri or Google Home where the nearest XYZ is and who the best ABC is. We speak in complete sentences and expect the voice assistant to pick up on web content that way.

Therefore, web content must also take this type of search into consideration.

Simple keyword phrases aren’t the only way users are finding your pages. They may be asking a long-form question—which means your web content must be structured to e ectively answer that question, in order to compete with other websites.

At MediaMark Spotlight we take voice search into consideration as we’re crafting your web content or revamping what’s already on your pages.

SEO Services Philadelphia

ON-PAGE SEO
EXISTING PAGE
ANALYSIS

Every page of content needs to have the end user in mind. Do you know what users are doing once they land on one of your web pages? And are they coming back? We’ll look at how your pages are performing and how we can improve content, visual design, calls to action, and user experience.

SEO Services Philadelphia

ON-PAGE SEO
EXISTING PAGE
ANALYSIS

People talk about backlinks as if having thousands of backlinks to your site is a good thing in and of itself. But did you know: You can have too much of a good thing, because they’re not as good as you thought they were?

That’s right.

Toxic backlinks are a major problem for brands large and small. Link “farms” and sites that purchase backlinks—just to try to trick Google into thinking you have a lot of sites linking back to you—is NOT the way to play the SEO game. Toxic backlinks can drag down your website rankings and domain authority.

We’ll look at exactly who is linking back to you and whether they’re a good fit for your business or not. If they’re considered “toxic” we’ll request Google disregard them with the Google Disavow Toxic Backlinks Tool. This is an ongoing process that must be constantly monitored and maintained. There’s no way to prevent these types of sites from linking back to you.

Building backlinks with reputable organizations often happens organically. You may already have established some pretty good ones, but if you’re just starting out, we’ll help make those connections for you. Even better, we’ll make sure your on-page SEO is handled so you’re not just relying on backlinks to build yourself up in the eyes of Google.

SEO Services Philadelphia

ON-PAGE SEO
ANALYTICS MONITORING
AND PERFORMANCE

SEO is never “set it and forget it.” MediaMark Spotlight partners with you to make adjustments as we get feedback and results. There will be peaks and valleys and we will always need to make changes along the way to grow with your business and the ever-evolving world of digital marketing.

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