The Old Way
Social Media completely changes the way a business can relate to its customer base. In the past, you had to rely on TV and Print ads, or word-of-mouth. Both work great, but both have their downsides. We’ve become a culture jaded to a lot of traditional advertising. Word-of-mouth is great, but it’s hard to track, and even harder to take control of.
Luckily for business owners today, social media provides a way to combine the best of traditional advertising and word of mouth, along with some new ways of interacting with customers business owners in the past could only dream of.