MediaMark Spotlight’s CREATIVE POD™ Videos are the simplest, fastest way to get your complex message across.
Max Headroom knew what he was talking about. His 1987 TV show predicted “blipverts,” very quick video commercials that lasted one second.
Here at MediaMark Spotlight’s Creative Pod™, exploring alternate lengths isn’t just an exercise. It’s just one way to keep stretching the boundaries of what a video can accomplish. And there’s one lesson we keep learning over and over again: Video Closes Sales.
All of our videos share these common characteristics:
- They’re the simplest, fastest way to get your complex message across
- Our videos connect emotionally with potential clients
- Our videos reinforce your capabilities, expertise and credibility
- Our videos allow for smart content repurposing
Our Creative Pod’s Video staffers have collectively written and produced hundreds of TV commercials, web videos, explainer videos, cartoons, casino licensing application videos, cooking videos, music videos and instructional videos—pretty much every sort of video there is.
HERE’S WHAT YOU CAN DO WITH CREATIVE POD VIDEOS
MAKE YOUR WEBSITE VISIBLE, AND VISIBLY BETTER.
Videos on your home page make a fast, positive first impression that counts.
Videos can quickly get into the details of who you are and what your company offers.
CUT THROUGH THE TRADE SHOW CLAMOR
Having your looping video playing on a big screen in your trade show booth will get attention, no matter how busy and noisy it is on the floor. It’s a good idea to consider whether your video can sell your product offering in that environment without the use of audio on your video. You can’t outshout, but you can undermine.
ANIMATE YOUR BUSINESS CARD
Handing off to your homepage is Old Data. Handing off to videos increases email click-through rates by up to 300%.
So crafting your video calling card takes on a new seriousness. You’ll want to use it as a way to get your direct prospects more information without spamming them. You could also add company-wide email videos to all employees’ email signatures.
SHOW AND SELL
Can a product really sell itself? According to Internet Retailer, a product with a video is 95% more likely to be bought.
Videos give you complete control of your product’s first impression. Presentation videos make the most of video’s best features, including the capability to deliver complex info quickly and effectively.
CONQUER MORE PLATFORMS THAN DONKEY KONG
How many different social media platforms are your potential customers using? You can maximize your message to them by sharing pertinent videos on Facebook, LinkedIn, Twitter, Pinterest, Google+, and YouTube, as well as on smaller, more specialized sites.
TAKE THE GRIND OUT OF THE DRIP
A video in your drip marketing campaign increases recall of your product, and reinforces that recall upon repetition. The shorter your video, the likelier people are to watch it all the way through.
TAKE IT TO THE TOP
60% of CEO’s would rather watch a video than read text. Your contact may not be the decision maker, but they can put your video in the boss’s hands.
CATCH A CODE
A QR code can effectively embed your video in a newspaper, magazine, mailer or other print media. Many people have QR code readers on their smartphones..
USB FOR ME, SEE?
Promotional key chains that double as USB flash drives can come with your logo on the outside and your preloaded video on the inside. It’s a useful little giveaway at trade shows, motivational seminars and conventions.
SEOs FOR CEOs
The presence of video itself affects the most important SEO ranking factor: content. Video is evidence of quality content, and as part of a media mix on a site, it helps send signals to search engines that your page or site contains rich media relevant to search requests.
MediaMark Spotlight is proud to announce the final phase of construction on our new video editing and production suite, which is on schedule to open in Central Florida December 2017.