Marketing teams are nothing new to businesses, but the way they do business is ever changing in the market. These teams are at the heart of what drives a brand forward, keeps the business model modern, and helps companies to stand out among the masses. Marketing teams are responsible for attracting clients, staying on top of trends, and getting a business’s name out there – and those are just a few things they do. So how do you make sure your marketing team is solid, not shaky and great, not good? Here are a few tips to consider when building your marketing team:
When assembling a team for marketing and branding, having a diversity in knowledge, skill and just plan know-how is essential. Finding individuals who each bring vast, versatile and vested interests in the ever-changing market place is where you need to start when building your team. Your team should be propelling your brand in unique and original ways that are straightforward enough to get your message across quickly, but also complex enough to hold a customer’s interest. Don’t be afraid to have full-on brainstorming sessions and make sure this team of creatives and analytics understand your mission and your voice. Your team should have an in-depth understanding of who you are and how you want to communicate that.
Communication is the crown jewel of Marketing, and without it quite frankly, you can kiss success goodbye. You and your team need to be in near-constant communication. What are you doing to drive your brand forward? How many new connections have you made through social media? How are you different from competitors and how can we as a team show-case that fact? These conversations are pillars in brand-awareness and if you and your marketing team are not on the same page about them, customers and potential clients will be confused and repelled from your brand. Cohesiveness and communication go hand-in-hand, so get some meetings on the books!
A boss is someone who shouts orders from a-top the cart, a leader is someone who gets down in the mud and helps pull. Having decisive and encouraging leadership is a key factor in a successful and driven marketing team. Inspiring your team by putting just as much effort into the common goal builds deeper relationships and camaraderie within your team. Having clear direction, involving others in key decisions and making sure your team feels valued and heard is a step many marketing teams miss, leaving them at the mile marker of “good,” missing out on greatness. If you want to have a dependable team, you must be a dependable leader.
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