Trade shows are a huge opportunity for any business. It’s great for B2B, new contacts, and leads. But Trade Shows can also be sensory overload, filled to capacity with salesmen, spectators, and signs. Here are the three most important rules to follow to have your Trade Show Graphics stand out (the third is the most important!).
- Your booth should be easily seen from afar. It’s your first introduction, and the best way to differentiate yourself from the start. You may not be able to get the best spot on the trade show floor, but you can always make sure your booth can be seen from the cheap seats. How do you do that? With a large, memorable logo, your brand identity colors, and basic information about your business. Once your graphics bring them in, let your salespeople work their magic.
- Your trade show graphics don’t end at your booth. Make sure your booth workers wear clothes that match your brand, with your company’s logo on it. And to keep your company in a prospects mind, make sure they leave with a promotional product branded with your logo and the same color scheme as your booth. You’re there to make an impression, and it doesn’t have to end with the trade show.
- The most important rule is… hire a printer you can trust! If the color is off even slightly, you’ll look cheap and unprofessional. The printer also needs to deliver your graphics on time – there’s nothing more useless than a trade show graphic after the trade show is over. You want to stand out because your best qualities – not because you’re the only one unprepared. A quality printer is worth the investment.
Follow these simple rules, and you’ll be the hit of the trade show!
MediaMark Spotlight uses Display Creators for all of our Trade Show Graphics needs. Right now they are running a special: “Take a $250 discount on display orders totaling $1,500 or more.” Just add the code “MMS Graphic” to your order, or reference the discount when speaking to a representative. Visit the Display Creators website today!