It’s pretty much everywhere you turn these days. Facebook has its “Reels.” YouTube has its “Shorts.” And TikTok… well, we all know far too much about TikTok’s video-based rabbit holes. We are living in a society that is big on video.
If you aren’t watching endless hours of quick videos, you are scrolling along through the images of friends’ and families’ lives on Instagram or Facebook. The use of visual art is here to stay, and the technology continues to keep up, making nearly everyone the next “Spielberg.”
But, let’s face it (pun completely intended). Not everyone wants to have their face on camera. Some prefer to work behind the scenes. Some are camera shy or self-conscious. And, some just don’t have the time (or desire) to become the next big Video Influencer. So, how can you stay relevant in a world so focused on the “silver screen” (or at least the small phone screen in your pocket)?
A Preference for Visualization
If you still aren’t convinced that visual marketing sells, let’s discuss some statistics. Firstly, we know that everyone learns in unique ways. Flashback to your school days. Did you prefer writing down all of your lecture notes onto paper? Or were you a lucky one to learn just by hearing the lesson? Perhaps you were in favor of reading the lessons straight from the text book instead.
However you process information best, we can all understand that some folks process information better, depending on the medium. For example, I’m a writer. I have to write. If you tell me something, and I’m not writing it down, you can bet I won’t remember five minutes from now what it was you wanted me to recall.
Add to these basic patterns that today’s generation is going to be unique, for sure. Gen Z will be the first to have grown up, all along, with technologies like the Internet, Smartphones, and YouTube! They were handed tablets anywhere they were asked to sit still for more than a few moments. Even schooling turned online (Ah, the COVID kids…) and traded chalkboards for SmartBoards.We can hardly blame them when studies show that 83 percent prefer to learn through motion pictures.
Driving your advertising message is no different. Calls-to-action (CTAs) get 380 percent more clicks when shown in a video. Studies show 91 percent of consumers prefer images to text when reviewing marketing materials. Fifty-five percent of people retain information more when it is paired with an image. Are you starting to get “the picture?”
Faceless Branding
When there are so many cries for visual marketing, how can you not push your messages through pictures and video? Still, the fact remains. For a multitude of reasons, not every company’s workforce wants to be seen in front of a camera. That’s where Faceless Branding comes in. At MediaMark Spotlight, we are able to create quality content, beautiful images and videos, all without you ever having to set foot in front of a camera.
Video Shoots
One amazing way for us to showcase your business is to come out to you. (Don’t get scared. We promise, no one has to appear on camera against their will.) Instead, amazing shots of your office spaces, retail businesses, and what the industry calls “B-Roll” (just surrounding atmosphere, sights and sounds) will fill the screen. Unique angles, thematic music, and graphic design will fill any gaps to make your finished product something to make potential prospects say “wow.”
Faceless Social Media
Yes, we can even market your organization on social media channels without you ever having to step in front of any recording devices. From visually stimulating products, to interesting and unique production processes, there is plenty of variety, no matter your goals or your industry, to show it all off on social media.
Let MediaMark Spotlight Take the Lead
The best part of our business is that feeling of relief. Not only will you not have to get on camera to boost your business big time, but you get to hand over all of the work. From the moment you become a client, we will seamlessly on-board your team, gather all of the necessary information, and do all of the hard work for you.
We get the job done for you. We do the legwork and the hard work to put the hours in, create the best in marketing efforts, all without you having to lift a finger. And in the end, it will be you, raking in the results, all without ever having to prepare for your “close up.”
If you are ready to access the very best in marketing, reach out to MediaMark Spotlight.
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